
Telfar: Telfar Clemens and Babak Radboy
How I Built This with Guy Raz
From Collaboration to Cultural Phenomenon
This chapter explores a fashion brand's innovative collaboration with companies like White Castle to create iconic garments, including a signature shopping bag inspired by urban trends. It highlights the brand's strategic pivot to direct-to-consumer sales during the COVID-19 pandemic, which positioned them advantageously while others struggled. The conversation also tackles the complexities of inclusivity and representation in the fashion industry, reflecting on how socio-political events influenced the brand's narrative and growth.
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