How I Built This with Guy Raz cover image

Telfar: Telfar Clemens and Babak Radboy

How I Built This with Guy Raz

CHAPTER

Navigating Financial Challenges and Strategic Partnerships

This chapter explores the early financial challenges faced while building a brand, emphasizing strategic decisions around managing expenses and forming partnerships. It highlights the role of collaborations with major brands like Kmart and White Castle in generating revenue and establishing market presence.

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