The Speed of Culture Podcast

Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham

Nov 21, 2023
Guest
Cheryl Gresham
Cheryl Gresham, CMO and VP of Marketing at Verizon Value joins Suzy Founder and CEO Matt Britton on The Speed of Culture podcast. They discuss Verizon's digital-centric marketing approach for Gen Z and Millennials, the future trends in the wireless market, and the rise of 5G. They also talk about staying relevant in communication and marketing strategies, the rise of TikTok and attracting older audiences, and the importance of supportive managers and curiosity.
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Episode notes
1
Introduction
00:00 • 3min
2
Discussion on Walmart Connect's Closed Loop Measurement and Interview with CMO and VP of Marketing at Verizon Value
02:37 • 6min
3
Creating Buzz and Taking Big Swings
08:27 • 12min
4
Staying Relevant in Communication and Marketing Strategies
20:40 • 4min
5
The Rise of TikTok and Attracting Older Audiences
25:04 • 17min
6
The Importance of Supportive Managers and Curiosity
42:03 • 5min