Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham
Nov 21, 2023
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Cheryl Gresham, CMO and VP of Marketing at Verizon Value joins Suzy Founder and CEO Matt Britton on The Speed of Culture podcast. They discuss Verizon's digital-centric marketing approach for Gen Z and Millennials, the future trends in the wireless market, and the rise of 5G. They also talk about staying relevant in communication and marketing strategies, the rise of TikTok and attracting older audiences, and the importance of supportive managers and curiosity.
Gen Z and Millennials are comfortable dating multiple people, but it can be exhausting to find genuine connections.
SAT scores are still considered important by colleges for assessing potential success in college or career.
Deep dives
The Shift to Dating Multiple People
The podcast episode discusses the shift in dating culture, highlighting that 45% of Gen Z singles are comfortable dating more than one person at the same time. It emphasizes that while this is acceptable as long as honesty is maintained, it can be exhausting to constantly search for a genuine connection. E-Harmony is mentioned as a platform that can help individuals find someone who truly understands them through their well-rounded personality quiz and detailed profiles.
The Importance of the SAT
The podcast episode explores whether the SAT is still important for high school students. It points out that many colleges, including test-optional ones, still consider SAT scores along with high school grades as an indicator of potential success in college or career. It also highlights the upcoming digital transformation of the SAT, allowing students to take the test on their laptops or tablets.
The Benefits of CallRail for Marketing Agencies
The podcast highlights CallRail as a call tracking platform that helps marketing agencies prove their value to clients and retain them. It emphasizes the ability of CallRail to track phone calls and form leads, allowing agencies to optimize their marketing campaigns and improve clients' return on investment (ROI). The significance of precise targeting and powerful analytics in boosting client success is mentioned.
Harnessing the Potential of Walmart Connect
The podcast promotes Walmart Connect as a powerful advertising solution for brands of all sizes. It highlights the precise targeting, powerful analytics, and the broad reach provided by America's number one retailer. Walmart Connect offers various solutions, including sponsored search and self-serve display ads, in-store activations, and TV and off-site media across web and social platforms. The closed-loop measurement feature is also praised for tracking the impact of campaigns on sales across multiple retailers.
Cheryl Gresham, CMO and VP of Marketing at Verizon Value joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Cheryl delves into Verizon's digital-centric marketing approach to cater to Gen Z and Millennials. She also unveils future trends in the wireless market and the rise of 5G.