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The Speed of Culture Podcast

Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham

Nov 21, 2023
Cheryl Gresham, CMO and VP of Marketing at Verizon Value joins Suzy Founder and CEO Matt Britton on The Speed of Culture podcast. They discuss Verizon's digital-centric marketing approach for Gen Z and Millennials, the future trends in the wireless market, and the rise of 5G. They also talk about staying relevant in communication and marketing strategies, the rise of TikTok and attracting older audiences, and the importance of supportive managers and curiosity.
39:16

Episode guests

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Quick takeaways

  • Gen Z and Millennials are comfortable dating multiple people, but it can be exhausting to find genuine connections.
  • SAT scores are still considered important by colleges for assessing potential success in college or career.

Deep dives

The Shift to Dating Multiple People

The podcast episode discusses the shift in dating culture, highlighting that 45% of Gen Z singles are comfortable dating more than one person at the same time. It emphasizes that while this is acceptable as long as honesty is maintained, it can be exhausting to constantly search for a genuine connection. E-Harmony is mentioned as a platform that can help individuals find someone who truly understands them through their well-rounded personality quiz and detailed profiles.

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