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6min chapter
Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham
The Speed of Culture Podcast
Discussion on Walmart Connect's Closed Loop Measurement and Interview with CMO and VP of Marketing at Verizon Value
This chapter discusses Walmart Connect's closed loop measurement for tracking advertising campaign impact, providing rest of market data, and connecting with their customer base. It also features an interview with the CMO and VP of Marketing at Verizon Value, discussing their background and experience in the advertising industry.
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