Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham
The Speed of Culture Podcast
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The Rise of TikTok and Attracting Older Audiences
This chapter explores the growth of TikTok and its impact, including the shift in attention from YouTube to TikTok. It discusses efforts to attract older audiences to the platform and showcases TikTok's inclusivity. The chapter also touches on controversies surrounding TikTok and transitions to discussing the speaker's role as CMO and VP of Marketing at Verizon Value.
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