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12min chapter
Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham
The Speed of Culture Podcast
Creating Buzz and Taking Big Swings
They discuss a past experience with a digital agency pitching the idea of making a movie to generate buzz about Taco Bell in unexpected places. They emphasize the importance of thinking about what's next and taking big swings, even if there's a chance of failure.
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