E431:📦WHY B2B BRANDS MUST ADAPT OR FAIL | JASON GUESTS ON THE CUSTOMER COMMERCE PODCAST | B2B COMMERCE CORNER #72 | THE ECOMMERCE EDGE Podcast

Jason Greenwood, a seasoned e-commerce strategist and founder of Greenwood Consulting, sheds light on the urgent need for B2B brands to embrace digital transformation. He discusses the daunting challenges posed by COVID-19, emphasizing how brands must adapt to survive. Data management hurdles and the importance of structured product information are addressed alongside misconceptions about e-commerce success. Jason highlights the necessity of hands-on experience and modern tools in navigating shifting buyer expectations and enhancing customer service.