

E431:📦WHY B2B BRANDS MUST ADAPT OR FAIL | JASON GUESTS ON THE CUSTOMER COMMERCE PODCAST | B2B COMMERCE CORNER #72 | THE ECOMMERCE EDGE Podcast
Oct 9, 2024
Jason Greenwood, a seasoned e-commerce strategist and founder of Greenwood Consulting, sheds light on the urgent need for B2B brands to embrace digital transformation. He discusses the daunting challenges posed by COVID-19, emphasizing how brands must adapt to survive. Data management hurdles and the importance of structured product information are addressed alongside misconceptions about e-commerce success. Jason highlights the necessity of hands-on experience and modern tools in navigating shifting buyer expectations and enhancing customer service.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Global Connections in Modern Podcasting
02:49 • 2min
Digital Transformation During COVID-19
05:16 • 8min
Navigating Data Challenges in B2B Sales
12:58 • 7min
The Misunderstood Complexity of E-Commerce Success
19:38 • 4min
Navigating B2B E-Commerce Success
23:20 • 32min