THE ECOMMERCE EDGE Podcast with Jason Greenwood
E431:📦WHY B2B BRANDS MUST ADAPT OR FAIL | JASON GUESTS ON THE CUSTOMER COMMERCE PODCAST | B2B COMMERCE CORNER #72 | THE ECOMMERCE EDGE Podcast
Oct 9, 2024
Jason Greenwood, a seasoned e-commerce strategist and founder of Greenwood Consulting, sheds light on the urgent need for B2B brands to embrace digital transformation. He discusses the daunting challenges posed by COVID-19, emphasizing how brands must adapt to survive. Data management hurdles and the importance of structured product information are addressed alongside misconceptions about e-commerce success. Jason highlights the necessity of hands-on experience and modern tools in navigating shifting buyer expectations and enhancing customer service.
55:33
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Quick takeaways
- B2B brands must transition to digital channels to remain relevant, as traditional reliance on physical sales has proven inadequate in a post-pandemic market.
- Effective implementation of e-commerce requires companies to thoroughly cleanse and organize their product and customer data for accurate online interactions.
Deep dives
Digital Transformation in B2B E-Commerce
The surge in demand for online commerce during the pandemic highlighted the urgent need for B2B brands to adopt digital approaches. Many businesses realized that their traditional reliance on physical sales and customer interactions left them unprepared for sudden shifts to digital channels. For instance, firms that had no presence in the digital marketplace quickly found themselves scrambling to establish one as orders began flooding in online. This shift forced a realization among B2B brands that without digital routes to market, they risked their viability and relevance in a rapidly changing economic landscape.
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