Digital Transformation in B2B E-Commerce

The surge in demand for online commerce during the pandemic highlighted the urgent need for B2B brands to adopt digital approaches. Many businesses realized that their traditional reliance on physical sales and customer interactions left them unprepared for sudden shifts to digital channels. For instance, firms that had no presence in the digital marketplace quickly found themselves scrambling to establish one as orders began flooding in online. This shift forced a realization among B2B brands that without digital routes to market, they risked their viability and relevance in a rapidly changing economic landscape.