THE ECOMMERCE EDGE Podcast with Jason Greenwood

📦 In this special episode of the Podcast, Virto Commerce hosts an expert round table discussing the merits of composable vs decomposable eCommerce platforms for B2B eCommerce use📦 This expert round table features the following B2B eCommerce experts:- Jason Greenwood - Round Table Moderator & Founder of Greenwood Consulting - https://www.greenwoodconsulting.net- Jacobi Zakrzewski - VP at Lumino Labs - https://luminoslabs.com- Stefan Vissia - Tech Lead & Architect at Innovadis - https://www.innovadis.com- Oleg Zhuk - CTO at Virto Commerce - https://virtocommerce.com📦 In this episode, the round table covers the following key topics:- What Buyers Actually Want (vs. What Tech Teams Want)- Composable vs Decomposable- Build vs Buy vs Partner- The Europe vs US Divide- What Actually Works & Doesn't Work In The Real World- Small Fix - Big ImpactEnjoy!

🎓 Josh is the Founder of VAIQ - https://vaiq.net🎓 VAIQ finds, places and manages Virtual Assistants inside busy, growing, entrepreneur led businesses🎓 Josh was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Sebastian is CEO of Cruva - https://cruva.com💡 Cruva is the complete AI-Powered TikTok Shop affiliate engine💡 Cruva helps merchants find perfect TikTok affiliates with AI, automate outreach & follow-ups, send content briefs automatically, then track every result💡 Cruva provides everything merchants need to scale their TikTok Shop affiliate program💡 In this episode Jason & Sebastian discuss the sheer scale and marketing power of TikTok shop and how merchants can best and most easily leverage this amazing marketing and sales opportunityEnjoy!

📦 Baptiste is the Founder & CEO of Rastro AI - https://www.rastro.ai📦 Rastro bills itself as "The fastest way for distributors to enrich and launch new products"📦 Rastro leverages AI agents for large catalogs - doubling your catalog for half the work📦 Rastro: Pulls supplier web pages, optimizes titles & taxonomy, fills catalog gaps & translates content📦 In this episode, Jason & Baptiste discuss the product onboarding challenges most distributors face and how they can greatly speed up time to market by using smart AI to helpEnjoy!

🎓 Rob is the Founder of Insight Matters - https://financeinsightmatters.com🎓 Insight Matters provides Fractional CFO & Accounting Services for online businesses🎓 Get your FREE financial Assessment & Scorecard from Insight Matters here: https://financeinsightmatters.com/ecommerce-edge-podcast🎓 Rob was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Chris is the Cofounder & CEO of Syndic8 - https://www.syndic8.io💡 Syndic8 helps brands to maximize their eCommerce sales by getting their products on the digital-shelf sooner, with greater accuracy and lower operating costs💡 Syndic8 is revolutionizing product data management, syndication and connectivity for eCommerce across the retail and logistics industry💡 Syndic8 has also just released their Order Integration & Management capability💡 In this episode Jason & Chris discuss how system integration/middleware customers expect their technology to do more with less and how companies like Syndic8 are stepping up to deliver itEnjoy!

📦 Amber is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - https://www.b2bea.org📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shapes and sizes📦 In this episode, Jason & Amber discuss customer adoption through the lens of 'moments that matter'Enjoy!

🎓 Lynsey is a tenured digital transformation specialist🎓 Lynsey is also a Founding Partner & Facilitator at Cognitive Union - a progressive, boutique learning and performance consultancy - https://cognitiveunion.com🎓 Lynsey was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Robby is Lifecycle Marketing Specialist at Marigold Campaign Monitor - https://www.campaignmonitor.com💡 Campaign Monitor helps omni-channel merchants to launch, engage, and grow faster with their advanced email marketing platform💡 Campaign Monitor lets brands compare their open rates, click-throughs, and bounces against industry standards, then get tactical recommendations designed to close the gap💡 In this episode Jason & Robby discuss how and why traditional email marketing is being forced to rapidly evolve into full scale, end to end customer lifecycle marketingEnjoy!

📦 Jeremy is the Director of eCommerce & Digital Marketing at Reinders - https://www.reinders.com📦 Reinders is one of the Midwest's largest full-service distributors of products to the commercial green industry - since 1866📦 Jeremy has spearheaded multiple ground breaking digital innovation projects over the last 13+ years at Reinders📦 He is an expert in B2B eCommerce & the business of at scale distribution📦 In this episode, Jason & Jeremy discuss how customer centricity IN digital innovation can help accelerate the growth curve of any distribution businessEnjoy!