
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Latest episodes

Apr 25, 2025 • 1h
E516:🎙️REAL TIME ECOMMERCE NEURAL SEARCH | PHIL RYAN - LUCIDWORKS | THE ECOMMERCE EDGE Podcast
💡Phil (https://www.linkedin.com/in/philryan999) is the SVP Strategy & Innovation at Lucidworks - https://lucidworks.com💡Lucidworks transforms mountains of data into meaningful experiences in real time💡Lucidworks delivers enterprise AI solutions for search and digital experience teams💡Lucidworks is an all-in-one solution for intelligent enterprise search, discovery and personalization💡In this episode Jason & Phil discuss the evolution of product discovery for B2C, DTC & B2B and how customers expect more accurate and tailored experiences than ever beforeEnjoy!

Apr 23, 2025 • 56min
E515:📦MAKING B2B ECOMMERCE EASY | DMITRY KON - ACCESS SOLUTIONS | B2B COMMERCE CORNER #100 | THE ECOMMERCE EDGE Podcast
📦Dmitry (https://www.linkedin.com/in/dmkon) is the Senior Director of Solutions & Delivery at Access Solutions - https://www.access.dev📦Access is a B2B focused eCommerce development agency📦Access provides turnkey B2B & B2C solutions with veteran BigCommerce, Shopify, Magento, WordPress, and JavaScript development teams📦In this episode, Jason & Dmitry discuss how complex B2B commerce sometimes is but doesn't necessarily need to beEnjoy!

Apr 21, 2025 • 57min
E514:🎓IS GA4 STILL RELEVANT IN ECOMMERCE? | MENTORING MOMENTS #131 W/GUEST MENTOR JOSHUA LAUER | THE ECOMMERCE EDGE Podcast
🎓Joshua (https://www.linkedin.com/in/lauerjoshua) is the Founder & CEO of Lauer Creations and a freelance marketing consultant🎓Joshua is a specialist in digital marketing and analytics, particularly in the area of Google Analytics 4/GA4 and Google Tag Manager🎓Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Apr 18, 2025 • 1h 13min
E513:🎙️DYNAMIC BUY NOW PAY LATER (BNPL) FOR ECOMMERCE | STEPHANE TOUBOUL - WEGETFINANCING | THE ECOMMERCE EDGE Podcast
💡Stephane (https://www.linkedin.com/in/stephanetouboul) is the Founder & CTO of WeGetFinancing - https://wegetfinancing.com💡WeGetFinancing is a dynamic credit, payment gateway and fintech platform for eCommerce💡WeGetFinancing provides credit options to purchasers from multiple lenders, in real time based on the needs of the customer and the requirements of the lender💡WeGetFinancing allows merchants to offer customers instant financing and flexible payments with a seamless solution💡WeGetFinancing provides eCommerce transaction consumer finance from $200 to $15K with a BNPL Gateway that supports every sale and can be integrated into all eCommerce platforms💡In this episode Jason & Stephane discuss the evolving nature of eCommerce consumer finance needs and how providing this can lead to higher conversion rates and much higher AOV'sEnjoy!

Apr 16, 2025 • 52min
E512:📦B2B AT THE SPEED OF COMMERCE! | MICHAEL NETTO - MDF COMMERCE | B2B COMMERCE CORNER #99 | THE ECOMMERCE EDGE Podcast
📦Michael (https://www.linkedin.com/in/michaelnetto) is the GM ofk-ecommerce - https://k-ecommerce.com📦K-ecommerce is a B2B focused eCommerce platform which sits under the MDF umbrella📦K-ecommerce is a B2B eCommerce and payment solution for Acumatica and Microsoft Dynamics📦K-ecommerce transforms B2B businesses, enabling them to deliver a personalized online journey for each client, driving topline revenue. Through technology, they make businesses more agile and powered by a single source of truth, your ERP system.📦In this episode, Jason & Michael discuss some of the most common challenges B2B suppliers face when trying to modernize and streamline their businesses, while improving their customer experiences and how they can overcome these challenges to differentiate and win at the speed of commerceEnjoy!

Apr 14, 2025 • 1h
E511:🎓WINNING WITH WEED IN ECOMMERCE! | MENTORING MOMENTS #130 W/GUEST MENTOR SOCRATES ROSENFELD | THE ECOMMERCE EDGE Podcast
🎓Soc (https://www.linkedin.com/in/socratesrosenfeld) is the Co-Founder & CEO of Jane Technologies - https://ios.iheartjane.com🎓Jane is a specialist Cannabis product focused eCommerce & Omnichannel marketplace🎓Soc was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Apr 11, 2025 • 56min
E510:🎙️THE SHOT HEARD AROUND THE MACH WORLD - VTEX LEAVES THE MACH ALLIANCE! | SPECIAL EPISODE W/MARIANO GOMIDE DE FARIA - CEO OF VTEX | THE ECOMMERCE EDGE Podcast
💡Mariano is the Founder and Co-CEO of VTEX - https://vtex.com/en-us💡VTEX is a suite-based commerce platform for B2C/DTC/B2B & Marketplace💡In this special episode of the Podcast, Jason & Mariano discuss how and why VTEX decided to leave the MACH Alliance and what they hope happens next as a result💡Link to the original post that set off the firestorm.Enjoy!

Apr 9, 2025 • 56min
E509:📦WINNING WITH ERP IN B2B | B2B MASTER SERIES IN COLLABORATION WITH ELEVATIQ - 4 OF 4 | B2B COMMERCE CORNER #98 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Sam Gupta, the Founder & Principal Consultant at ElevatIQ - https://www.elevatiq.com📦ElevatIQ is a global digital transformation consultancy, implementation and enablement leader, specializing in ERP and other enterprise systems📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- When and why to implement an ERP- Building the ERP business case- ERP system selection- Phases of an ERP implementation- ERP adoption & change management- Why/how ERP projects fail & key risk mitigation strategies📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented ERP system to help scale their businesses efficiently and successfullyEnjoy!

Apr 7, 2025 • 50min
E508:🎓FROM $0 TO MILLIONS IN DTC ECOMMERCE! | MENTORING MOMENTS #129 W/GUEST MENTOR MARISSA RODRIGUEZ | THE ECOMMERCE EDGE Podcast
🎓Marissa (https://www.linkedin.com/in/marissa-rodriguez-6192b327) is the Founder & CEO of Through Experience - https://throughexperience.com🎓Through Experience is a specialist DTC eCommerce Consultancy🎓Marissa was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Apr 4, 2025 • 45min
E507:🎙️ADAPTIVE ECOMMERCE CX IS HERE! | OHAD GREENSHPAN - WANDZ.AI | THE ECOMMERCE EDGE Podcast
💡Ohad (https://www.linkedin.com/in/ohadgreenshpan) is the Co-Founder & CTO of Wandz.ai - https://wandz.ai💡Wandz is an Adaptive CX platform for eCommerce💡Adaptive CX makes the online journey relevant for every visitor by leveraging non-PII data collected during the session💡Adaptive CX predicts the next actions of each visitor, including those who are anonymous or not logged in💡In this episode Jason & Ohad discuss the evolution of eCommerce CX and how personalization has progressed well beyond simple product recommendationsEnjoy!
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