THE ECOMMERCE EDGE Podcast with Jason Greenwood

💡 Tomer is the Co-Founder & CEO of Yotpo - https://www.yotpo.com💡 Yotpo started life as an eCommerce ratings and review platform💡 Yotpo is now an multi-functional digital marketing platform, encompassing Reviews, UGC, Loyalty & Referrals modules💡 Yotpo is built to drive conversion and repeat purchases for eCommerce brands💡 In this episode Jason & Tomer discuss how Yotpo originally came to be and how they have had to continually reinvent themselves to stay relevant to digital marketers the world overEnjoy!

📦In this special episode of the Podcast, Jason guests on the ECOMMERCE PODCAST with Matt Edmundson - https://www.ecommerce-podcast.com📦This episode originally aired on October 31, 2024 - https://www.youtube.com/watch?v=S-jjtLjuJEY📦In this conversation, Jason & Matt cover the following key topics:00:02:15 Introduction of guest Jason Greenwood and his background00:03:08 Jason's relocation to Mexico and reasons for the move00:07:33 Jason's journey into eCommerce and early experiences00:13:34 Growth and success of Jason's eCommerce business00:19:20 Impact of Covid on B2B eCommerce and Jason's consulting career00:25:23 Discussion on D2C as a channel versus a business model00:33:45 Matt's supplement company and exploring B2B opportunities00:39:56 B2B marketing strategies and challenges00:46:54 Jason's question for Matt about AI's impact on eCommerce00:48:01 How to connect with Jason and his content platformsEnjoy!

🎓 Nate is the CEO of Be the Hero Studios - https://betheherostudios.com🎓 Be the Hero Studios is a specialist YouTube marketing agency🎓 Be the Hero Studios has developed a unique YouTube marketing strategy called 'The Leaf Strategy'🎓 Nate was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Bryan is the CEO of Smartling - https://www.smartling.com💡 Smartling is where translation meets intelligence, powering global growth with every word💡 Smartling is built to make you extraordinarily productive, Smartling is the best way to translate💡 Smartling integrates to your tech stack, automates workflows, and translates with AI at scale – for a fraction of the cost and turnaround time of traditional translation💡 In this episode Jason & Bryan discuss the extreme business opportunity and business case for translation and why NO merchant should operate without it on their websiteEnjoy!

📦 Nick is the Vice President, Technology Strategy & Solutions at ProfitOptics - https://www.profitoptics.com📦 Nick is also a well known figure in the AI for Wholesale Distribution world📦 Nick has been helping Distributors practically apply AI in their operations for the last couple of years📦 In this episode, Jason & Nick discuss what is holding Distributors back as they navigate the brave new world of AI and how to leverage it to help streamline and grow their businessesEnjoy!

🎓 Dan is the Co-Founder & CEO of Unbound Merino - https://unboundmerino.com🎓 Unbound Merino is a performance Merino knitwear manufacturer and DTC retail brand🎓 Unbound Merino's clothing is designed to help you pack and own less so you can focus your energy on the experiences that matter most🎓 Dan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture💡 Fanfare is your unfair advantage in experiential commerce - turning hype into connection, anticipation into obsession, and casual customers into lifelong fans💡 In this episode Jason & Michael discuss 'drop' based culture and commerce initiatives and how brands can leverage anticipation & FOMO to drive customer connection and engagementEnjoy!

📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs📦In this conversation, Jason & Aaron cover the following key topics:5:00 Why B2B companies still run on spreadsheets and ancient ERPs9:00 Shadow IT in B2B operations11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”17:05 How Jason breaks the customer base into three digital adoption buckets19:16 Manual ordering habits (screenshots, PDFs)23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong32:00 How eCommerce automation solves pain points beyond the transactional workflowEnjoy!

🎓 Daniela is the Founder & CEO of Mindful Goods - https://mindfulgoods.co🎓 Mindful Goods is a specialist Amazon CRO (conversion Rate Optimization) agency🎓 Daniela was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Shane is the Owner of TraceFuse - https://tracefuse.ai💡 TraceFuse is the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines💡 TraceFuse files cases for you, so you don’t have to lift a finger💡 TraceFuse is 100% Amazon TOS compliant💡 In this episode Jason & Shane discuss how bad reviews can kill your Amazon performance and how to easily get rid of them when they violate Amazon's rules (hint: many do!)Enjoy!