THE ECOMMERCE EDGE Podcast with Jason Greenwood

Jason Greenwood
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Aug 29, 2025 • 54min

E570:🎙️BUSINESS IN A BOX? | ARJUN MAHADEVAN - DOOLA | THE ECOMMERCE EDGE Podcast

💡Arjun is the Founder & CEO of Doola - https://www.doola.com💡Doola is an online service providing: LLC Formation, Bookkeeping, Business Taxes, and eCommerce Analytics💡Doola is one platform, one point of contact, zero stress💡Doola is your business back office - simplified💡With Doola, each tool is powerful on its own but together - game-changing💡In this episode Jason & Arjun discuss how Doola came to be and how it aims to help more people set up & run their own small business - faster, easier, cheaper & fully automatedEnjoy!
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Aug 27, 2025 • 1h 5min

E569:📦THE POWERFUL WORLD OF WOMEN IN B2B ECOMMERCE | SARAH FALCON - B2B ECOMMERCE ASSOCIATION | B2B COMMERCE CORNER #118 | THE ECOMMERCE EDGE Podcast

📦⁠⁠Sarah is the SVP of Global Marketing at the B2B eCommerce Association (and B2B eCommerce World) - https://www.b2bea.org📦Sarah is an acclaimed digital marketer, brand builder and women in leadership advocate📦Sarah helps ensure that the B2BEA delivers on its charter to treat all members as equals and to help ensure that speaking, coaching and other opportunities are extended equally to the female members of the B2BEA📦In this episode, Jason & Sarah talk about the rise and rise of women in B2B eCommerce and we get her take on the state of play with marketing more generally in the B2B eCommerce sphereEnjoy!
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Aug 25, 2025 • 58min

E568:🎓THE MYSTERIOUS WORLD OF TECH RESEARCH UNMASKED! | MENTORING MOMENTS #149 W/GUEST MENTOR HEATHER HERSHEY | THE ECOMMERCE EDGE Podcast

🎓Heather is the Research Director, Worldwide Digital Commerce Strategy at IDC - https://www.idc.com🎓⁠IDC is one of the premier, global analyst & research firms in the worlds of technology & commerce🎓Heather was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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Aug 22, 2025 • 55min

E567:🎙️FROM ECOMM PANIC TO PROFIT | CARLA PENN-KAHN - PROFIT PEAK | THE ECOMMERCE EDGE Podcast

💡Carla is the Co-Founder & CEO of Profit Peak - https://www.profitpeak.io💡Profit Peak is a profit optimization platform for retail/omni-channel💡Profit Peak helps brands accurately measure, forecast & scale profitability in real-time💡Profit Peak ensures that brands present the right products at the right time for the right customer💡In this episode Jason & Carla talk about the MASSIVE challenges most brands face when trying to scale profitably - and how Profit Peak uniquely solves for this exact challengeEnjoy!
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Aug 20, 2025 • 55min

E566:📦B2B TRADING DATA THAT ACTUALLY MATTERS | EMMA HOTEN - THE YODA AI | B2B COMMERCE CORNER #117 | THE ECOMMERCE EDGE Podcast

📦⁠Emma is the Founder & CEO of The Yoda AI - https://theyoda.ai📦Yoda is a Business Intelligence Platform specifically designed for manufacturers and distributors (B2B's)📦Yoda is not a dashboard - it's a commercial system that gives your team clarity, margin, and direction📦Yoda helps B2B's cut through expensive, inconsistent commercial processes📦Yoda is an AI-powered revenue engine that delivers systematic growth strategies for builders merchants and B2B distributors📦In this episode, Jason & Emma discuss the commercial challenges that modern B2B's face and how she set out to help them by putting an AI trading & commercial manager in their back pocketEnjoy!
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Aug 18, 2025 • 57min

E565:🎓COMMERCE LEADERSHIP LESSONS FROM CORNELL & KELLOGG | MENTORING MOMENTS #148 W/GUEST MENTORS DAN HOOKER & TOMISSA SMITTENDORF | THE ECOMMERCE EDGE Podcast

🎓⁠Dan is an experienced eCommerce leader and is on the Faculty of the Cornell Johnson Graduate School of Management - https://www.johnson.cornell.edu🎓Tomissa is the Sr. Director, Commercial Capabilities at Kellanova - https://www.kellanova.com🎓Dan & Tomissa were gracious enough to be our guest mentors for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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Aug 15, 2025 • 45min

E564:🎙️PERSONALIZED UNBOXING EXPERIENCES! | DRU CARPENTER - YUZU | THE ECOMMERCE EDGE Podcast

💡⁠Dru is the Co-Founder of Yuzu - https://yuzu.so💡Yuzu is the tech platform that helps brands personalize and elevate their customer order unboxing experiences💡Yuzu turns unboxing into a marketing channel using personalized prints, so brands can connect with customers when they're most receptive💡Yuzu works with any shipping software and fulfillment process, and can be set up remotely in 10 minutes💡In this episode Jason & Dru talk about one of the most important post-purchase experiences a customer can have - Unboxing and why brands should better leverage this as a true brand experienceEnjoy!
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Aug 13, 2025 • 1h 3min

E563:📦B2B SAAS PRICING MODEL MAGIC | BILL WILSON - PACE PRICING | B2B COMMERCE CORNER #116 | THE ECOMMERCE EDGE Podcast

📦Bill is the Founder & CEO of Pace Pricing - https://www.pacepricing.com📦Pace helps B2B SaaS founders turn pricing into their most powerful growth lever📦Pace drives revenue growth through performance-tested approaches to price with confidence📦Pace was created because pricing is an afterthought for so many SaaS companies, leaving so much value and revenue on the table📦In this episode, Jason & Bill discuss how SaaS app vendors can truly surprise, delight and differentiate based on innovative pricing modelsEnjoy!
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Aug 11, 2025 • 59min

E562:🎓BUSINESS LESSONS FROM THE 'JAMES BOND' OF DOOR MAKERS | MENTORING MOMENTS #147 W/GUEST MENTOR JEREMY BARKER | THE ECOMMERCE EDGE Podcast

🎓Jeremy is the Founder & CEO of Murphy Door - ⁠https://murphydoor.com🎓Murphy Door is a Utah headquartered, custom hidden door manufacturer🎓Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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Aug 8, 2025 • 54min

E561:🎙️ULTIMATE AI PRODUCT DATA ENRICHMENT | AMAY AGGARWAL - ANGLERA | THE ECOMMERCE EDGE Podcast

💡Amay is the Co-Founder of Anglera - https://www.anglera.com💡Anglera helps brands to automatically enrich their product data💡Anglera transforms messy, incomplete data into a structured catalog optimized for customer discovery💡Anglera helps brands to source trusted product information, wherever it lives💡In this episode Jason & Amay discuss the challenges brands face with catalog enrichment at scale and how Anglera was designed to solve for exactly these challengesEnjoy!

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