

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Dec 19, 2025 • 59min
E618:🎙️EXPECTING MORE FROM YOUR ECOMMERCE SYSTEM INTEGRATIONS | CHRIS JOHN - SYNDIC8 | THE ECOMMERCE EDGE Podcast
💡 Chris is the Cofounder & CEO of Syndic8 - https://www.syndic8.io💡 Syndic8 helps brands to maximize their eCommerce sales by getting their products on the digital-shelf sooner, with greater accuracy and lower operating costs💡 Syndic8 is revolutionizing product data management, syndication and connectivity for eCommerce across the retail and logistics industry💡 Syndic8 has also just released their Order Integration & Management capability💡 In this episode Jason & Chris discuss how system integration/middleware customers expect their technology to do more with less and how companies like Syndic8 are stepping up to deliver itEnjoy!

Dec 17, 2025 • 1h 8min
E617:📦MOMENTS THAT MATTER IN B2B ECOMMERCE | AMBER MCDOUGALL - B2BEA | B2B COMMERCE CORNER #134 | THE ECOMMERCE EDGE Podcast
📦 Amber is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - https://www.b2bea.org📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shapes and sizes📦 In this episode, Jason & Amber discuss customer adoption through the lens of 'moments that matter'Enjoy!

Dec 15, 2025 • 1h
E616:🎓DIGITAL TRANSFORMATION IN THE AI AGE | MENTORING MOMENTS #165 W/GUEST MENTOR LYNSEY SWEALES | THE ECOMMERCE EDGE Podcast
🎓 Lynsey is a tenured digital transformation specialist🎓 Lynsey is also a Founding Partner & Facilitator at Cognitive Union - a progressive, boutique learning and performance consultancy - https://cognitiveunion.com🎓 Lynsey was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Dec 12, 2025 • 1h 1min
E615:🎙️LIFECYCLE MARKETING SECRETS REVEALED! | ROBBY BRYANT - CAMPAIGN MONITOR | THE ECOMMERCE EDGE Podcast
💡 Robby is Lifecycle Marketing Specialist at Marigold Campaign Monitor - https://www.campaignmonitor.com💡 Campaign Monitor helps omni-channel merchants to launch, engage, and grow faster with their advanced email marketing platform💡 Campaign Monitor lets brands compare their open rates, click-throughs, and bounces against industry standards, then get tactical recommendations designed to close the gap💡 In this episode Jason & Robby discuss how and why traditional email marketing is being forced to rapidly evolve into full scale, end to end customer lifecycle marketingEnjoy!

Dec 10, 2025 • 56min
E614:📦DIGITAL INNOVATION AS A B2B GROWTH ENGINE | JEREMY OTT - REINDERS | B2B COMMERCE CORNER #133 | THE ECOMMERCE EDGE Podcast
📦 Jeremy is the Director of eCommerce & Digital Marketing at Reinders - https://www.reinders.com📦 Reinders is one of the Midwest's largest full-service distributors of products to the commercial green industry - since 1866📦 Jeremy has spearheaded multiple ground breaking digital innovation projects over the last 13+ years at Reinders📦 He is an expert in B2B eCommerce & the business of at scale distribution📦 In this episode, Jason & Jeremy discuss how customer centricity IN digital innovation can help accelerate the growth curve of any distribution businessEnjoy!

Dec 8, 2025 • 1h 2min
E613:🎓DISRUPTION - RISK OR OPPORTUNITY? | MENTORING MOMENTS #164 W/GUEST MENTOR REBECCA HOMKES | THE ECOMMERCE EDGE Podcast
🎓 Rebecca is an ex-McKinsey university lecturer, author, business leader, consultant and thought leader on all things risk vs. opportunity management - https://www.rebeccahomkes.com🎓 Rebecca is the author of the new book: 'Survive, Reset, Thrive - Leading breakthrough growth strategy in volatile times'🎓 Rebecca was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Dec 5, 2025 • 30min
E612:🎙️DO ECOMMERCE POPUPS STILL WORK? | SHAAN ARORA - ALIA | THE ECOMMERCE EDGE Podcast
💡 Shaan is the Co-Founder & CEO of Alia - https://www.aliapopups.com💡 Alia is the NEXT generation of eCommerce site popups💡 Alia helps merchants achieve 15%+ opt-in rates with a smarter popup, designed perfectly for your brand — built specifically for Shopify💡 Al, ia delivers: Automated Smart TestingSmart Triggering, Beautiful Templates, Customer Education That Converts💡 In this episode Jason & Shaan discuss how the right popup tech can help engage and hold customer's attention and ultimately drive more revenue for brandsEnjoy!

Dec 3, 2025 • 1h 5min
E611:📦WHAT'S KEEPING B2B'S UP AT NIGHT? | MARC VASQUEZ - IDEAL TRIDON | B2B COMMERCE CORNER #132 | THE ECOMMERCE EDGE Podcast
📦 Marc is the Global Technical Director of eCommerce at Ideal Clamp Products (Ideal Tridon) - https://www.idealtridon.com📦 Marc has held senior digital leadership roles at multiple manufacturers & distributors over the years📦 He is an expert in B2B eCommerce and knows what it takes to win in this space📦 Marc also has the responsibility for maintaining BAU, managing moonshots and contending with new technologies like AI📦 In this episode, Jason & Marc discuss what's keeping B2B's up an night digitally speaking and how to best deal with what IS vs what COULD BE over timeEnjoy!

Dec 1, 2025 • 59min
E610:🎓AFFILIATE MARKETING 2.0 | MENTORING MOMENTS #163 W/GUEST MENTOR JOSHUA KENNEDY | THE ECOMMERCE EDGE Podcast
🎓 Joshua is the Founder of Imagine Marketing - https://www.imagine-affiliate.com🎓 Imagine is a specialist affiliate marketing agency🎓 Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Nov 28, 2025 • 49min
E609:🎙️KNOW WHERE YOUR INVENTORY IS? | RUSS HAWKINS - AGILENCE | THE ECOMMERCE EDGE Podcast
💡 Russ is the President & CEO of Agilence - https://www.agilenceinc.com💡 Agilence is an end to end 'loss prevention' platform💡 Omni-channel retailers often have issues with 'shrinkage' but have great difficulty in identifying where, how and why this shrinkage is happening and Agilence solves for this problem💡 Agilence supports smarter Loss Prevention & Operations with Adaptive Intelligence, Sharper Insights & Stronger Protection💡 Agilence helps retailers reduce shrink and improve margins💡 In this episode Jason & Russ discuss the challenges and opportunities for better loss prevention for retail and where brands should start looking first for their best next stepEnjoy!


