

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Aug 8, 2025 • 54min
E561:🎙️ULTIMATE AI PRODUCT DATA ENRICHMENT | AMAY AGGARWAL - ANGLERA | THE ECOMMERCE EDGE Podcast
💡Amay is the Co-Founder of Anglera - https://www.anglera.com💡Anglera helps brands to automatically enrich their product data💡Anglera transforms messy, incomplete data into a structured catalog optimized for customer discovery💡Anglera helps brands to source trusted product information, wherever it lives💡In this episode Jason & Amay discuss the challenges brands face with catalog enrichment at scale and how Anglera was designed to solve for exactly these challengesEnjoy!

Aug 6, 2025 • 57min
E560:📦MODERNIZING EDI FOR B2B BUYERS AND SELLERS | DIPTI DESAI - CRSTL | B2B COMMERCE CORNER #115
📦Dipti is the Co-Founder & CEO of Crstl - https://www.crstl.ai📦Crstl is an AI first EDI platform for B2B📦Crstl's goal is to radically modernize EDI with the help of AI📦Crstl allows B2B suppliers to exchange critical documents, unify systems, and ensure business compliance - from SMB to Enterprise scale📦In this episode, Jason & Dipti discuss why EDI is still so entrenched in legacy B2B seller workflows and how Cristl helps simplify it for today's digital first enterprisesEnjoy!

Aug 4, 2025 • 49min
E559:🎓IS EMAIL MARKETING DEAD IN THE AGE OF AI & IOS? | MENTORING MOMENTS #146 W/GUEST MENTOR ANDRIY BOYCHUK | THE ECOMMERCE EDGE Podcast
🎓Andriy is the Founder of Flowium - https://flowium.com🎓Flowium is a full service email marketing agency🎓Andriy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Aug 1, 2025 • 45min
E558:🎙️SOLVING ECOMMERCE INVENTORY MANAGEMENT | BEN HUSSEY - KATANA CLOUD INVENTORY | THE ECOMMERCE EDGE Podcast
💡Ben is the CEO of Katana Cloud Inventory - https://katanamrp.com💡Katana helps eCommerce & Omnichannel sellers simplify their inventory and scale their business💡Katana ensures on-time deliveries, accurate stock levels and a resilient supply chain through cloud-based inventory software💡Katana consolidates all your online and offline sales channels in one view with AI-powered automation for order creation and real-time sales insights💡In this episode Jason & Ben discuss where 'Inventory Management' should sit in a modern commerce technology stack and the benefits it providesEnjoy!

Jul 30, 2025 • 57min
E557:📦WHERE TO FROM HERE FOR B2B ECOMMERCE? | AARON SHEEHAN - OROCOMMERCE | B2B COMMERCE CORNER #114 | THE ECOMMERCE EDGE Podcast
📦Aaron is the Head of Product Marketing & Strategic Partnerships at OroCommerce - https://oroinc.com📦Oro is a B2B focused eCommerce platform📦Oro's goal is to create long-term business resilience for manufacturers, distributors & wholesalers📦Aaron kindly hosted me on the Oro Podcast (B2B Uncut) recently and so it was time to return the favor and have him as a guest on THE ECOMMERCE EDGE!📦In this episode, Jason & Aaron discuss some of the opportunities coming down the pipe for manufacturers & distributors and they contextualize these based on their collective eCommerce experience over the last 2+ decadesEnjoy!

Jul 28, 2025 • 50min
E556:🎓DIGITAL MARKETING STRATEGY FOUNDATIONS | MENTORING MOMENTS #145 W/GUEST MENTOR SACHA AWWA | THE ECOMMERCE EDGE Podcast
🎓Sacha is the Founder of the SAMG Marketing Group - https://samghq.com🎓SAMG is a specialist full stack digital strategy & marketing agency🎓Sacha was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Jul 25, 2025 • 1h 6min
E555:🎙️THE COMMERCETOOLS STORY | DIRK HOERIG - COMMERCETOOLS | THE ECOMMERCE EDGE Podcast
💡Dirk is the Founder (2006) & CIO (former CEO) of Commercetools - https://commercetools.com💡Commercetools is and was one of the first major proponents of 'Headless Commerce' and in fact this term was coined by Dirk in 2012💡Commercetools was a founding member of the MACH Alliance (June 2020)💡Commercetools pioneered the concept of 'Composable Commerce Architecture' and has championed it ever since💡In this episode Jason & Dirk discuss the history of Commercetools and where Dirk sees commerce headed in the era of AI and Agentic CommerceEnjoy!

Jul 23, 2025 • 1h 1min
E554:📦DOES B2B ECOMMERCE HAVE TO BE SO HARD? | BRYAN HOUSE - ELASTIC PATH | B2B COMMERCE CORNER #113 | THE ECOMMERCE EDGE Podcast
📦Bryan is the CEO of Elastic Path - https://www.elasticpath.com📦Elastic Path is an eCommerce platform that natively offers sophisticated solutions that support even the most complex B2B pricing, catalog and segmentation needs📦Elastic Path is an API first commerce platform that supports B2B complexity with flexible, easy to use and deploy solutions📦Elastic Path provides 100+ commerce ready integrations and B2B suppliers can reduce integration work by 40% with these pre-built integrations or they can build their own with their low-code integration builder📦In this episode, Jason & Bryan discuss the complexities of the B2B commerce world and how Elastic Path is trying to uniquely solve for thisEnjoy!

Jul 21, 2025 • 1h 4min
E553:🎓BECOMING BUILT TO SCALE! | MENTORING MOMENTS #144 W/GUEST MENTOR TANNER LARSSON | THE ECOMMERCE EDGE Podcast
🎓Tanner is the Founder of Built2Scale - https://built2scale.co🎓Built2Scale is a specialist consultancy that empowers founders and operators of high-growth DTC brands with the structure, clarity, and systems needed to scale profitably without the burnout🎓Tanner was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Jul 18, 2025 • 55min
E552:🎙️KLAVIYO + LIGHTSPEED POS = OMNICHANNEL CUSTOMER DATA BLISS | TIM SULLIVAN - KLAVX | THE ECOMMERCE EDGE Podcast
💡Tim is the Founder & Director of KLAVX - https://klavx.framer.website💡KLAVX is a purpose built Klaviyo <> Lightspeed POS integration platform💡KLAVX sync's customer and sales/purchase data from Lightspeed to Klaviyo against the relevant customer profile💡For each in-store sale, KLAVX transmits order events to Klaviyo, along with detailed product information associated with each item purchased, such as product categories and brands and importantly, it specifically filters out sales originating from other eCommerce platforms like Shopify, WordPress, Adobe, and Magento💡In this episode Jason & Tim discuss how KLAVX came to be and the problems it sets out to solve for merchantsEnjoy!