
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Latest episodes

Jun 25, 2025 • 50min
E542:📦B2B ECOMMERCE GONE WILD! | RUPESH AGRAWAL - ZNODE | B2B COMMERCE CORNER #109 | THE ECOMMERCE EDGE Podcast
📦Rupesh is the President & CEO of Amla Commerce (creator of Artifi Labs and Znode) - https://www.znode.com📦Znode is a B2B focused eCommerce platform with native PIM, OMS and other modules📦Znode was recently re-written to be delivered as a distributed SaaS platform: https://www.digitalcommerce360.com/2025/04/29/znode-expands-b2b-ecommerce-platform-capabilities📦Znode has recently released a raft of new AI first features along with this delivery upgrade📦In this episode, Jason & Rupesh discuss the latest advances in B2B Commerce technology field and how that should shape how B2B's procure and use commerce softwareEnjoy!

Jun 23, 2025 • 50min
E541:🎓BRANDING + PACKAGING FOR ECOMMERCE SUCCESS | MENTORING MOMENTS #140 W/GUEST MENTOR KADY SANDEL | THE ECOMMERCE EDGE Podcast
🎓Kady is the Founder & CEO of Aventive Studio - https://aventivestudio.com🎓Aventive Studio is a branding & design agency helping health and wellness businesses grow through branding, packaging designs, website designs, and strategies to help increase product sales🎓Kady was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Jun 20, 2025 • 48min
E540:🎙️THE ULTIMATE ECOMMERCE CONVERSION ENHANCER! | TONIO MEIER - GUURU | THE ECOMMERCE EDGE Podcast
💡Tonio is the Co-founder & CEO of Guuru - https://www.guuru.com💡Guuru is a Community Advice Solution that is much more than just live chat advice!💡Guuru connects shoppers seeking advice with passionate brand fans from your loyal customer community who know and love your products💡Guuru gives your customers instant access to authentic, real-time product advice from like-minded people whenever they need it💡In this episode Jason & Tonio discuss how brands can easily mobilize a legion of their most passionate customers to be brand advocates and real time pre-sales consultantsEnjoy!

Jun 18, 2025 • 53min
E539:📦PAYMENTS ORCHESTRATION - AT B2B SCALE! | BRANDON SPEAR - TREVIPAY | B2B COMMERCE CORNER #108 | THE ECOMMERCE EDGE Podcast
📦Brandon (https://www.linkedin.com/in/brandon-spear-171a112) is the CEO of TreviPay - https://www.trevipay.com📦TreviPay is a one-stop-shop for all things B2B payments📦TreviPay helps B2B suppliers scale by ensuring they can get paid easily, accurately and on time📦Some of the world's biggest manufacturers and distributors rely on TreviPay’s global B2B payments and invoicing network📦In this episode, Jason & Brandon discuss some of the extreme challenges B2B's face in getting paid by their customers (even when the customer can and wants to pay) and what they can do about itEnjoy!

Jun 16, 2025 • 53min
E538:🎓$10M+ ECOMMERCE LEADERSHIP SKILLS | MENTORING MOMENTS #139 W/GUEST MENTOR JOSHUA LEE | THE ECOMMERCE EDGE Podcast
🎓Joshua (https://www.linkedin.com/in/onejoshualee) is the Founder & CEO of First Light Studios (FLS) - https://flstudios.website🎓FLS is a full-service Amazon & Walmart scaling and growth agency🎓Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Jun 13, 2025 • 48min
E537:🎙️MICRO INFLUENCER ECOMMERCE SUCCESS | WILLIAM GASNER - STACK INFLUENCE | THE ECOMMERCE EDGE Podcast
💡William (https://www.linkedin.com/in/william-gasner) is the Co-founder & CMO of Stack Influence - https://stackinfluence.com💡Stack Influence is a micro influencer marketing platform💡Stack Influence allows brands to pay micro influencers with their products💡This means social posts reflect genuine, real consumer experiences – resulting in more conversations about the product💡In this episode Jason & William discuss the evolution of influencer marketing and how nano & micro influencers now often have more market sway in their specific niche than mega stars doEnjoy!

Jun 11, 2025 • 57min
E536:📦THE HOLY GRAIL OF B2B SUPPLIER MARKETING | LORI HIGHBY - KEYSTONE CLICK | B2B COMMERCE CORNER #107 | THE ECOMMERCE EDGE Podcast
📦Lori (https://www.linkedin.com/in/lorihighby) is the Founder & CEO of Keystone Click - https://keystoneclick.com📦Keystone Click is a B2B (manufacturer & distributor) focused digital marketing agency📦Lori is also one of the 3 amazing co-hosts of the Podcast 'A BROADcast For Manufacturers' - https://mfgbroadcast.com📦In this episode, Jason & Lori explore why so many B2B's just don't seem to get marketing and what they can do about it to help grow their businessEnjoy!

Jun 9, 2025 • 1h 2min
E535:🎓WHY EXCELLENT PRODUCT DATA IS MISSION CRITICAL TO AUTOMOTIVE ECOMMERCE | MENTORING MOMENTS #138 W/GUEST MENTOR SAM RUSSO | THE ECOMMERCE EDGE Podcast
🎓Sam (https://www.linkedin.com/in/datacrewchief) is the Head of Industry - Automotive & Heavy-Duty at Pivotree - https://www.pivotree.com🎓Pivotree is a full service digital and eCommerce agency headquartered in Canada, with 7 global offices and 500+ team members🎓Sam was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Jun 6, 2025 • 53min
E534:🎙️NOT JUST ANOTHER SEARCH PLATFORM | JOHN ANDREWS - CIMULATE | THE ECOMMERCE EDGE Podcast
💡John (https://www.linkedin.com/in/johnandrews4) is the Co-founder & CEO of Cimulate - https://www.cimulate.ai💡Cimulate is a next generation product discovery engine for eCommerce💡At the core of the Cimulate platform is Cimulate CustomerGPT, a gen AI customer behavior model that anticipates how customers will react when presented with a set of content or products💡Cimulate CustomerGPT uses reinforcement learning to deliver personalized experiences that drive customer action💡Cimulate's objective-driven model continuously optimizes for desired customer and business outcomes💡In this episode Jason & John discuss how modern eCommerce customers want to buy - smarter, faster, better - conversationally, and what this means for brands trying to deliver itEnjoy!

Jun 4, 2025 • 28min
E533:📦TRANSFORM LEGACY B2B BRANDS THROUGH DIGITAL INNOVATION | JASON ON THE MOTD PODCAST | B2B COMMERCE CORNER #106 | THE ECOMMERCE EDGE Podcast
📦In this episode of B2B Commerce Corner, Jason guests on the Marketer of the Day Podcast with Robert Plank (originally aired September 2024)📦Find the podcast here:- Main Page: https://www.robertplank.com/episodes- Spotify: https://open.spotify.com/show/6NFX2MsKJiUNY0aY7fRyk6- Apple: https://podcasts.apple.com/us/podcast/marketer-of-the-day-with-robert-plank-get-daily/id562518965YouTube: https://www.youtube.com/@RobertPlank/videosEnjoy!