
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Latest episodes

Apr 2, 2025 • 1h 2min
E506:📦WINNING WITH ERP IN B2B | B2B MASTER SERIES IN COLLABORATION WITH ELEVATIQ - 3 OF 4 | B2B COMMERCE CORNER #97 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Sam Gupta, the Founder & Principal Consultant at ElevatIQ - https://www.elevatiq.com📦ElevatIQ is a global digital transformation consultancy, implementation and enablement leader, specializing in ERP and other enterprise systems📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- When and why to implement an ERP- Building the ERP business case- ERP system selection- Phases of an ERP implementation- ERP adoption & change management- Why/how ERP projects fail & key risk mitigation strategies📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented ERP system to help scale their businesses efficiently and successfullyEnjoy!

Mar 31, 2025 • 47min
E505:🎓ECOMMERCE GROWTH HACKING FOR RAW DIAMONDS! | MENTORING MOMENTS #128 W/GUEST MENTOR MARCUS ZANQUILA | THE ECOMMERCE EDGE Podcast
🎓Marcus is the Founder & CEO of LVRG - https://leverageconsulting.de🎓LVRG is a specialist eCommerce Growth Agency🎓Marcus was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Mar 28, 2025 • 44min
E504:🎙️OMNICHANNEL ORDER ORCHESTRATION AT SCALE | MO AFSHAR - PIPE17 | THE ECOMMERCE EDGE Podcast
💡Mo is the Co-Founder & CEO of PIPE17 - https://pipe17.com💡Pipe17 brings Unified Order Operations to Leading Brands, Retailers & Fulfillment Providers💡Pipe17 is the OMS alternative that connects your commerce channels, automates order operations, and ensures seamless execution across your entire order ecosystem💡Pipe17 promises order orchestration and commerce connectivity in one💡In this episode Jason & Mo discusses the challenges that brands encounter when trying to become truly omnichannel and channel agnostic and how to capitalize on these opportunities as a resultEnjoy!

Mar 26, 2025 • 59min
E503:📦WINNING WITH ERP IN B2B | B2B MASTER SERIES IN COLLABORATION WITH ELEVATIQ - 2 OF 4 | B2B COMMERCE CORNER #96 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Sam Gupta, the Founder & Principal Consultant at ElevatIQ - https://www.elevatiq.com📦ElevatIQ is a global digital transformation consultancy, implementation and enablement leader, specializing in ERP and other enterprise systems📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- When and why to implement an ERP- Building the ERP business case- ERP system selection- Phases of an ERP implementation- ERP adoption & change management- Why/how ERP projects fail & key risk mitigation strategies📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented ERP system to help scale their businesses efficiently and successfullyEnjoy!

Mar 24, 2025 • 58min
E502:🎓DO GOOGLE ADS STILL WORK? | MENTORING MOMENTS #127 W/GUEST MENTOR JOHN HORN | THE ECOMMERCE EDGE Podcast
🎓John is the Co-Founder & CEO of StubGroup - https://stubgroup.com🎓StubGroup is a specialist Google Ads Agency🎓John was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Mar 21, 2025 • 55min
E501:🎙️OUTBOUND PHONE SALES FOR ECOMMERCE | PHILIPPE ROIREAU - CONSIO | THE ECOMMERCE EDGE Podcast
💡Philippe is the Co-Founder & CEO of CONSIO - https://www.consio.ai💡Consio is an outbound calling automation and management platform for eCommerce merchants💡Consio enables merchants to close more sales and engage with their customers profitably on the phone💡Consio offers: Ecommerce Power Dialer, Automated Voicemail Drops, AI powered Sales Assistant for eCommerce brands💡In this episode, Jason & Philippe discuss the power of 'scaling the unscalable' to help eCommerce brands grow through the power of human connectionEnjoy!

Mar 19, 2025 • 1h 9min
🎉E500:📦WINNING WITH ERP IN B2B | B2B MASTER SERIES IN COLLABORATION WITH ELEVATIQ - 1 OF 4 | B2B COMMERCE CORNER #95 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Sam Gupta, the Founder & Principal Consultant at ElevatIQ - https://www.elevatiq.com📦ElevatIQ is a global digital transformation consultancy, implementation and enablement leader, specializing in ERP and other enterprise systems📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- When and why to implement an ERP- Building the ERP business case- ERP system selection- Phases of an ERP implementation- ERP adoption & change management- Why/how ERP projects fail & key risk mitigation strategies📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented ERP system to help scale their businesses efficiently and successfullyEnjoy!

Mar 17, 2025 • 55min
E499:🎓DTC STRATEGIES IN THE AGE OF AMAZON | MENTORING MOMENTS #126 W/GUEST MENTOR KARA BABB | THE ECOMMERCE EDGE Podcast
🎓Kara is the Founder of HighTide Commerce - https://www.hightidecommerce.com🎓HighTide is a DTC & Amazon focused advisory & consultancy🎓Kara was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Mar 14, 2025 • 52min
E498:🎙️MORE TRYING = MORE BUYING! | BENJAMIN DAVIS - TRYNOW | THE ECOMMERCE EDGE Podcast
💡Ben is the Founder & CEO of TRYNOW - https://www.trynow.com💡TRYNOW is a 'Try Before You Buy' experience management app for fashion brands on Shopify💡TRYNOW is the refreshingly simple, amazingly intuitive solution for profitable eCommerce growth💡Forcing a buy before a try can cripple conversion rates, lower lifetime value and suppresses satisfaction - this is what TRYNOW uniquely solves for💡In this episode, Jason & Ben discuss the intense competitve pressure on fashion brands today and how they can differentiate with Try Before You Buy functionalityEnjoy!

Mar 12, 2025 • 53min
E497:📦B2B ECOMMERCE RISING! | DENIS CLIFFORD - VIRTO COMMERCE | B2B COMMERCE CORNER #94 | THE ECOMMERCE EDGE Podcast
📦Denis is the Chief Customer Officer of Virto Commerce - https://virtocommerce.com📦Virto is a Headless, Omni-Commerce platform with a heavy focus on B2B use cases and scenarios📦Virto is 'Your Commerce, Your Way'📦Virto offers Portal, Marketplace & Commerce modules, all under one technical roof📦In this episode, Jason & Denis discuss the rise and rise of B2B eCommerce and how Manufacturers & Distributors can set themselves up to win digitally, now and in the futureEnjoy!
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.