

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Nov 26, 2025 • 31min
E608:📦DOES THE GARTNER MAGIC QUADRANT FOR DIGITAL COMMERCE STILL MATTER? | B2B EXPERT ROUND TABLE | B2B COMMERCE CORNER #131 | THE ECOMMERCE EDGE Podcast
📦In this special episode of the Podcast, Jason guests on a webinar & expert round table discussing the relevance of the Gartner Magic Quadrant for Digital Commerce hosted by Virto Commerce - https://virtocommerce.com📦You can download the related full Magic Quadrant here: https://virtocommerce.com/assets/2025-gartner-magic-quadrant-for-digital-commerce📦Joining this round table are B2B eCommerce Experts:- Denis Clifford - Chief Customer Officer at Virto Commerce & Round Table Moderator- Alexander (Sasha) Siniouguine - Founder & CEO of Virto Commerce- Jacobi Zakrzewski - Vice President - Tech Strategy & Solutions at Luminos Labs- Jason Greenwood - Founder & Lead Consultant of Greenwood ConsultingEnjoy!

Nov 24, 2025 • 1h 13min
E607:🎓WHY DO WE DO IT? THE JOURNEY VS THE DESTINATION | MENTORING MOMENTS #162 W/GUEST MENTOR ANDREW SEELEY | THE ECOMMERCE EDGE Podcast
🎓 Andrew is the CEO of Ashworth Strategy - https://ashworthstrategy.com🎓 This episode gets to the heart of why eCommerce entrepreneurs and service providers forge ahead, even when it gets challenging and the way forward is unclear🎓 Andrew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Nov 21, 2025 • 1h 1min
E606:🎙️WHERE TO NEXT FOR AGENTIC AI? | TOM FIRTH - COTERA | THE ECOMMERCE EDGE Podcast
💡 Tom is the Founder of Cotera - https://cotera.co💡 Cotera helps merchants build AI Agents That Don't Need Babysitting💡 Cotera delivers agents that monitor, analyze, and act—automatically💡 Cotera agents don't just analyze your customer feedback, they take action on it💡 In this episode Jason & Tom discuss the future of agentic commerce and how they're building itEnjoy!

Nov 19, 2025 • 52min
E605:📦EXPERT B2B PRODUCT MERCHANDISING | ALISON METCALFE - CONSULTANT | B2B COMMERCE CORNER #130 | THE ECOMMERCE EDGE Podcast
📦 Alison is a UK based expert merchandising consultant - https://alisonmetcalfe.co.uk📦 Alison and I were chatting and she asked whether her merchandising experience might be useful to B2B manufacturers & distributors - I said 'heck yes'!📦 So we decided to make this conversation happen📦 In this episode, Jason & Alison discuss the benefits of a proper product merchandising strategy and how it can supercharge profitable B2B growth!Enjoy!

Nov 17, 2025 • 57min
E604:🎓ECOMMERCE RAMBLINGS WITH THE ECOMMERCE REDNECK | MENTORING MOMENTS #161 W/GUEST MENTOR JEREMY GRYDER | THE ECOMMERCE EDGE Podcast
🎓 Jeremy is an eCommerce Consultant, Podcaster and colorful industry personality affectionately known as 'The eCommerce Redneck' - https://ecommerceredneck.com🎓 This episode is a fun one where we discuss some of the history of eCommerce and where we think it's going next🎓 Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Nov 14, 2025 • 56min
E603:🎙️BEYOND BEHAVIOR TO INTENT | ROB GARF - CORDIAL | THE ECOMMERCE EDGE Podcast
💡 Rob is the Head of Strategy and Insights at Cordial - https://cordial.com💡 Cordial technology automates billions of data-driven messages—across email, SMS, mobile app, social media, direct mail, and more💡 Cordial is an award-winning, rapidly scaling software company on a mission to help the world’s largest brands drive scalable revenue growth and lasting customer connections💡 Cordial consolidate your data and unifies your customer profiles so you always send the right message, to the right audience, at the right time💡 In this episode Jason & Rob discuss how the best digital marketers have moved beyond behavior to intent as their focus - and whyEnjoy!

Nov 12, 2025 • 56min
E602:📦B2B IS NOT A BUSINESS MODEL. IT’S A CHANNEL. HOW TO GET B2B ON SHOPIFY RIGHT | JASON ON THE 'SHOPIFY1PERCENT PODCAST' | B2B COMMERCE CORNER #129
📦In this special episode of the Podcast, Jason guests on the Shopify1Percent Podcast with Jay Myers - https://www.shopify1percent.com📦This episode originally aired on February 19, 2025 - https://www.youtube.com/watch?v=R3mJmgTjWfU📦In this conversation, Jason & Jay cover these Key Takeaways:✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.Enjoy!

Nov 10, 2025 • 55min
E601:🎓3 THINGS TO GET RIGHT IN ECOMMERCE ACCOUNTING | MENTORING MOMENTS #160 W/GUEST MENTOR ARTHUR GLINKIN | THE ECOMMERCE EDGE Podcast
🎓 Arthur is the Co-Founder of S&G Bookkeeping - https://www.sandgbookkeeping.com🎓 S&G Bookkeeping is a specialist eCommerce Bookkeeping & Tax Preparation service🎓 Arthur was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Nov 7, 2025 • 1h 1min
E600:🎙️THE SECRETS TO OMNI-CHANNEL DEMAND PLANNING | MAX MA - 7THONLINE | THE ECOMMERCE EDGE Podcast
💡 Max is the Co-Founder & CEO of 7thOnline - https://www.7thonline.com💡 7thOnline is dedicated, advanced AI-Powered Demand Planning and Inventory Management Software💡 7thOnline is built for Wholesale, Retail and eCommerce💡 7thOnline provides a comprehensive suite of applications powered by retail-specific machine learning & artificial intelligence that caters for needs like: Merchandise planning, Open to Buy, Fast Fashion Reorder, Allocation & Replenishment, Assortment Planning, Item Level Planning, PO Requisition, Wholesale Account Planning and more!💡 In this episode Jason & Max discuss the challenges that wholesalers and retailers face with their demand planning in an increasingly complex omni-channel world and how these challenges can be turned into strategic strengthsEnjoy!

Nov 5, 2025 • 1h 1min
E599:📦CHANGING THE GAME OF SECONDARY-MARKET DISTRIBUTION | PARKER WILLIAMS - TRADIANT | B2B COMMERCE CORNER #128 | THE ECOMMERCE EDGE Podcast
📦 Parker is the CEO at Tradiant - https://www.gotradiant.com📦 Parker is an expert in the secondary-distribution industry📦 Tradiant is a specialist Distributor that works with brands to liquidate excess inventory📦 Tradiant is a strategic liquidation and secondary-market distribution partner for brands that value trust, speed, and control over where their products end up📦 In this episode, Jason & Parker discuss the secondary-market in detail and how Tradiant uniquely solves for brand inventory issues in a way that preserves brand equity, value and trustEnjoy!


