

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Oct 8, 2025 • 49min
E587:📦WHO'S ON MY B2B ECOMMERCE WEBSITE? | BRAD MYERS - REV METHODS | B2B COMMERCE CORNER #124 | THE ECOMMERCE EDGE Podcast
📦Brad is the Co-Founder & CEO of RevMethods - https://revmethods.com📦RevMethods is specialist B2B website visitor identity resolution platform📦RevMethods helps manufacturers & distributors generate more pipeline by identifying and engaging high value visitors📦RevMethods enhances the customer experience with personalized interactions based on visitor data📦In this episode, Jason & Brad discuss how important it is for B2B suppliers to recognize their high value, highly targeted ICP, unauthenticated website visitors that they can then get into engaging outreach campaigns in highly targeted waysEnjoy!

Oct 6, 2025 • 1h 2min
E586:🎓THE ART + SCIENCE OF INFLUENCE | MENTORING MOMENTS #155 W/GUEST MENTOR TOMER HEN | THE ECOMMERCE EDGE Podcast
🎓Tomer is the Founder & CEO of Peak Momentum & Massive Influence - https://www.massiveinfluence.co🎓Tomer is also the Co-Founder of the Social Gems Influencer Management Platform - https://socialgems.io🎓Tomer was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Oct 3, 2025 • 44min
E585:🎙️CROSS-BORDER ECOMMERCE DONE RIGHT | ALEX YANCHER - PASSPORT | THE ECOMMERCE EDGE Podcast
💡Alex is the Co-Founder & CEO of Passport - https://passportglobal.com💡Passport is a cross-border eCommerce services provider💡Passport handles end to end cross-border shipping and Merchant of Record (MOR) services💡Passport delivers: Store configuration and localization support, Accurate, landed duty & tax costs, Reliable DDP shipping to 180+ countries, In-country enablement to mitigate de minimis changes, Duty drawback support to recover import fees, Expert tax, tariff, product and regulatory assistance, Growth-focused internationalization services, Local banking and payment options and more💡In this episode Jason & Alex discuss the biggest challenges of selling and shipping goods cross border and how brands can best manage this at scale, with easeEnjoy!

Oct 1, 2025 • 53min
E584:📦TACKLING B2B ECOMMERCE CHALLENGES WITH AI | DIV MAKKAR - WIZCOMMERCE | B2B COMMERCE CORNER #123 | THE ECOMMERCE EDGE Podcast
📦Div is the Co-Founder & CEO at WizCommerce - https://wizcommerce.com📦Wiz is an AI-powered sales and eCommerce platform for wholesalers & distributors📦WizCommerce is rebuilding wholesale from the ground up, with AI at the core that helps B2B's sell smarter, faster📦WizShop: Your AI-powered B2B ecommerce platform for seamless ordering: Customer approval flows, 360-degree visibility, AI search, Inventory insights, Easy reordering, Custom settings📦In this episode, Jason & Div discuss what it means to be 'AI First' as a B2B Commerce Platform todayEnjoy!

Sep 29, 2025 • 51min
E583:🎓SECRETS OF SCALE IN ECOMMERCE | MENTORING MOMENTS #154 W/GUEST MENTOR MATTHEW STAFFORD | THE ECOMMERCE EDGE Podcast
🎓Matthew is the Managing Partner of Build, Grow, Scale - https://buildgrowscale.com🎓BGS is a digital services agency focused on 'Revenue Optimization' and they believe traffic is NOT your problem🎓Matthew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Sep 27, 2025 • 53min
E582:🎙️INVENTORY MANAGEMENT & ROBOTICS FOR RETAIL CX | TROY SIWEK - GREYORANGE | THE ECOMMERCE EDGE Podcast
💡Troy is a General Manager at GreyOrange & Leader of GreyOrange’s gStore retail business unit - https://www.greyorange.com/gstore💡GreyMatter is GreyOrange’s flagship software platform (warehouse orchestration / fulfillment orchestration) that handles real-time coordination between robots, people, and systems 💡gStore is a companion software for store operations, inventory management, and omnichannel execution (i.e. bridging back-of-store/inventory operations to stores) within the four walls of retail stores💡gStore is integrated with GreyMatter to deliver an end-to-end orchestration across warehouse and store systemsGreyOrange also provides modules (within the GreyMatter stack) for sortation, smart conveying, and flexible workflow configuration💡In this episode Jason & Troy discuss the need to fully integrate retail store inventory & fulfilment operations with the overall warehouse and OMS functions to deliver the best possible customer experience*Bonus: FREE Eye on Inventory Report - https://www.greyorange.com/resource/eye-on-inventory-reportEnjoy!

Sep 24, 2025 • 58min
E581:📦B2B GROWTH IS EVERYONE'S JOB! | MATT JOHNSON - PIVOTREE | B2B COMMERCE CORNER #122 | THE ECOMMERCE EDGE Podcast
📦Matt is the Practice Director, Wholesale Distribution at Pivotree - https://www.pivotree.com📦Pivotree is a Toronto Headquartered digital commerce agency/SI with 7 global offices📦Pivotree has deep expertise in commerce solution engineering for manufacturers and distributors📦In this episode, Jason & Matt discuss how B2B business growth cannot rely on siloes of data or capabilities within the business, it requires a whole of business digital transformation approach to be successful long termEnjoy!

Sep 22, 2025 • 44min
E580:🎓REAL-WORLD BRAND ACTIVATIONS THAT GROW DIGITAL SALES | MENTORING MOMENTS #153 W/GUEST MENTOR AL SCHUSTER | THE ECOMMERCE EDGE Podcast
🎓Al is the Founder & President of Polaris Brand Promotions - https://polarisbrandpromotions.com🎓Polaris has created over 4,000 unique and exciting brand experiences across the US for the brands they represent🎓Al was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Sep 19, 2025 • 51min
E579:🎙️FIXING YOUR GOOGLE ADS NOW! | DAN CHORLTON - GOA | THE ECOMMERCE EDGE Podcast
💡Dan is the Co-Founder & CEO of GOA Marketing - https://goa.marketing💡GOA is a paid/performance marketing optimization platform💡GOA is cutting-edge technology empowering enterprise advertisers to stay ahead of the competition💡GOA is a technology platform, enhanced with expert insight, designed to autonomously identify key opportunities on your behalf💡In this episode Jason & Dan discuss the challenges that typically occurs in paid/performance campaigns and how to fix them FAST, so there's no longer a leaky boat under a brand's marketing effortsEnjoy!

Sep 17, 2025 • 50min
E578:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 3 OF 3 | B2B COMMERCE CORNER #121 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!


