

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Sep 17, 2025 • 50min
E578:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 3 OF 3 | B2B COMMERCE CORNER #121 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!

Sep 15, 2025 • 56min
E577:🎓FROM CARDBOARD CUTOUTS TO RETAIL MEDIA | MENTORING MOMENTS #152 W/GUEST MENTORS STEVE GRAY & PAUL BRENNER | THE ECOMMERCE EDGE Podcast
🎓Steve is the Founder & Director of SG-Retail - https://www.sg-retail.com🎓Paul is the SVP Global Retail Media & Partnerships of In-Store Marketplace - https://instoremarketplace.com🎓Both are experts in the world of in-store and retail media🎓Steve & Paul were gracious enough to be our guest mentors for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Sep 12, 2025 • 48min
E576:🎙️WHAT IS 'QUANTUM' ECOMMERCE SECURITY? | SCOTT PHILLIPS - VAULTED VENTURES | THE ECOMMERCE EDGE Podcast
💡Scott is the Founder & CEO of Vaulted Ventures - https://vaulted.ventures💡Vaulted Ventures is creating world first 'Vaulted Objects Infrastructure'💡Vaulted Ventures is helping secure the world’s data against new quantum computing based vulnerabilities💡Vaulted Ventures' Vaulted Objects Infrastructure is a Zero-Exposure system that provides self-sovereign digital identity services, data provenance and privacy, payments and legal attestation💡This Vaulted Objects Infrastructure has been carefully architected to not expose any public key, or present any other known attack vector and this enables the infrastructure to survive the advent of quantum computation and the implementation of Shor’s Algorithm💡In this episode Jason & Scott discuss the coming age of AI & quantum computing and how/why the entire security apparatus of the internet and eCommerce needs to be rebuilt as a resultEnjoy!

Sep 10, 2025 • 48min
E575:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 2 OF 3 | B2B COMMERCE CORNER #120 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!

Sep 8, 2025 • 42min
E574:🎓STRATEGIC OFFSHORE TEAM BUILDING | MENTORING MOMENTS #151 W/GUEST MENTOR CARMEN WILLIAMS | THE ECOMMERCE EDGE Podcast
🎓Carmen is the Co-Founder & Director of Australia based Global Teams - https://globalteams.com.au🎓Global Teams is an expert services agency helping eCommerce businesses build out the teams they need internationally, with deep specializations in the Philippines & South Africa based resources🎓Carmen was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Sep 5, 2025 • 55min
E573:🎙️KICKING THE ECOMMERCE GATEKEEPERS TO THE CURB | MAXIMILLIAN SUGRUE - CHACHING | THE ECOMMERCE EDGE Podcast
💡Max is the Founder & CEO of ChaChing - https://chaching.me 💡ChaChing is a new kind of eCommerce marketplace💡ChaChing allows consumers to shop the brands they love and get cash back faster and bigger💡Sellers pay ChaChing similar commissions to what they pay Amazon, Google & Meta for sending customers their way but ChaChing chooses to give most of it to customers as Cash Back💡Using ChaChing is free, Cash Back is fast & Data is never sold💡In this episode Jason & Max discuss his vision for a digital commerce world where a select few gatekeepers can no longer capture the vast majority of eCommerce customer value and how he built ChaChing to hand the power back to consumers and sellers insteadEnjoy!

Sep 3, 2025 • 49min
E572:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 1 OF 3 | B2B COMMERCE CORNER #119 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!

Sep 1, 2025 • 1h 10min
E571:🎓FROM INTROVERT TO ATTENTION SEEKER! | MENTORING MOMENTS #150 W/GUEST MENTOR STANLEY HENRY | THE ECOMMERCE EDGE Podcast
🎓Stanley is the Founder & CEO of The Attention Seeker (TAS) - https://www.theattentionseeker.com🎓TAS is a New Zealand based, specialist Organic Social Content Agency🎓Stanley was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Aug 29, 2025 • 54min
E570:🎙️BUSINESS IN A BOX? | ARJUN MAHADEVAN - DOOLA | THE ECOMMERCE EDGE Podcast
💡Arjun is the Founder & CEO of Doola - https://www.doola.com💡Doola is an online service providing: LLC Formation, Bookkeeping, Business Taxes, and eCommerce Analytics💡Doola is one platform, one point of contact, zero stress💡Doola is your business back office - simplified💡With Doola, each tool is powerful on its own but together - game-changing💡In this episode Jason & Arjun discuss how Doola came to be and how it aims to help more people set up & run their own small business - faster, easier, cheaper & fully automatedEnjoy!

Aug 27, 2025 • 1h 5min
E569:📦THE POWERFUL WORLD OF WOMEN IN B2B ECOMMERCE | SARAH FALCON - B2B ECOMMERCE ASSOCIATION | B2B COMMERCE CORNER #118 | THE ECOMMERCE EDGE Podcast
📦Sarah is the SVP of Global Marketing at the B2B eCommerce Association (and B2B eCommerce World) - https://www.b2bea.org📦Sarah is an acclaimed digital marketer, brand builder and women in leadership advocate📦Sarah helps ensure that the B2BEA delivers on its charter to treat all members as equals and to help ensure that speaking, coaching and other opportunities are extended equally to the female members of the B2BEA📦In this episode, Jason & Sarah talk about the rise and rise of women in B2B eCommerce and we get her take on the state of play with marketing more generally in the B2B eCommerce sphereEnjoy!


