E605:📦EXPERT B2B PRODUCT MERCHANDISING | ALISON METCALFE - CONSULTANT | B2B COMMERCE CORNER #130 | THE ECOMMERCE EDGE Podcast

📦 Alison is a UK based expert merchandising consultant - https://alisonmetcalfe.co.uk

📦 Alison and I were chatting and she asked whether her merchandising experience might be useful to B2B manufacturers & distributors - I said 'heck yes'!

📦 So we decided to make this conversation happen

📦 In this episode, Jason & Alison discuss the benefits of a proper product merchandising strategy and how it can supercharge profitable B2B growth!

Enjoy!