
E431:📦WHY B2B BRANDS MUST ADAPT OR FAIL | JASON GUESTS ON THE CUSTOMER COMMERCE PODCAST | B2B COMMERCE CORNER #72 | THE ECOMMERCE EDGE Podcast
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Navigating Data Challenges in B2B Sales
This chapter explores the significant hurdles B2B brands face in managing their product and customer data, emphasizing the lengthy process of data cleansing. It illustrates the importance of structured and accurate product data in enhancing digital sales efforts and the complexities of SKU management in a competitive marketplace.
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