E431:📦WHY B2B BRANDS MUST ADAPT OR FAIL | JASON GUESTS ON THE CUSTOMER COMMERCE PODCAST | B2B COMMERCE CORNER #72 | THE ECOMMERCE EDGE Podcast
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Digital Transformation During COVID-19
This chapter explores the profound effects of the COVID-19 pandemic on B2B and D2C sectors, emphasizing the urgent shift to digital commerce. It highlights the struggles faced by B2B brands as they adapt to new market demands and the challenges of digital transformation amidst a rapidly changing landscape.
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