#Hashtags, The Gartner Marketing & Communications Podcast 2025 Comms Budget & Structure Benchmarks
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Apr 30, 2025 
Iliyana Hadjistoyanova, a Gartner Analyst specializing in communications leadership, shares insights from the 2025 Gartner CCO Spend Survey. She discusses the rising budget pressures CCOs face, emphasizing the need for strategic advocacy amidst rapid tech changes. The conversation highlights the growing investment in generative AI, the challenges of aligning tech with business goals, and the shifting focus towards public relations. Iliyana also underscores the importance of balancing internal and external communication efforts to enhance organizational trust and visibility.
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Comms Leaders Under Pressure
- Communications leaders face high expectations but nearly half feel underfunded and ineffective.
- This gap between effort and impact creates significant pressure and frustration for CCOs.
CCOs Gain CEO Reporting Line
- Over 60% of communications functions report directly to the CEO, a record high providing critical visibility.
- Increased visibility demands greater accountability and solid measurement of communications impact.
Visibility Challenges in Growth
- As organizations grow, communications often becomes less visible by shifting under marketing or HR.
- Smaller orgs must proactively preserve CEO access as complexity threatens their direct influence.