Balancing Communication Budgets

In this episode, Gartner Analyst Iliyana Hadjistoyanova discusses key findings from the 2025 Gartner CCO Spend Survey. Communications leaders will get access to a unique dataset that will enable them to pressure-test their investment decision, defend their current budgets and give them the confidence to ask for more resourcing, if needed.

Iliyana Hadjistoyanova supports communications leaders in managing their functions and teams. Her research and advisory work covers areas such as strategy building, operating models, governance, measurement, agency management and talent development. She is passionate about helping clients prioritize high-value work and connect it to business goals in clear, measurable ways.