
2025 Comms Budget & Structure Benchmarks
#Hashtags, The Gartner Marketing & Communications Podcast
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Navigating Challenges for Chief Communications Officers
This chapter explores the pressures faced by Chief Communications Officers as they adapt to rapid technological changes while striving to meet business goals. It highlights the resource constraints many CCOs experience and the rising scrutiny regarding their impact on organizations, particularly as reporting lines shift within growing companies. The conversation underscores the urgent need for adequate budgets and strategic advocacy to ensure effective communication functions thrive in changing landscapes.
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