Iliyana Hadjistoyanova

Iliyana Hadjistoyanova, a Gartner Analyst specializing in communications leadership, shares insights from the 2025 Gartner CCO Spend Survey. She discusses the rising budget pressures CCOs face, emphasizing the need for strategic advocacy amidst rapid tech changes. The conversation highlights the growing investment in generative AI, the challenges of aligning tech with business goals, and the shifting focus towards public relations. Iliyana also underscores the importance of balancing internal and external communication efforts to enhance organizational trust and visibility.