

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!
Jan 10, 2024
Co-Founder of air up®, Lena Jüngst, discusses the science behind converting plain water into flavoured water using smell. They explore the marketing strategy and success as a D2C brand. The podcast delves into sensory perceptions, flavor manipulation, brain connections, and international expansion.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Exploring Sensory Perception and Flavor Manipulation in Food and Drinks
04:49 • 2min
Innovative Product Design and Sensory Perception Optimization
06:25 • 4min
The Fascinating Connection Between Scent, Flavor, and the Brain
10:14 • 21min
Exploring the Brain's Creation of Colors and Tastes through Psychology
31:34 • 4min
Strategic Decision-Making and International Expansion
35:51 • 16min
Navigating the Gap Between Ideal and Reality in Consumption Habits
52:16 • 5min