OnBD with ALF

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!

Jan 10, 2024
Co-Founder of air up®, Lena Jüngst, discusses the science behind converting plain water into flavoured water using smell. They explore the marketing strategy and success as a D2C brand. The podcast delves into sensory perceptions, flavor manipulation, brain connections, and international expansion.
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