OnBD with ALF cover image

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!

OnBD with ALF

00:00

Introduction

Exploring a novel approach to flavoring water through scent instead of taste, inspired by product design and neuroscience research. The co-founder of Air Up shares insights on the relationship between taste and smell in food perception and the development of their innovative product.

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