OnBD with ALF cover image

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!

OnBD with ALF

00:00

Strategic Decision-Making and International Expansion

The chapter explores the company's strategic choice of direct-to-consumer (DTC) over retail for international expansion, citing benefits such as rapid growth and resource utilization. It discusses revenue growth, operational enhancements, consumer behavior analysis, and technology challenges, while also highlighting interest from larger companies for acquisition. The conversation delves into marketing strategies, product uniqueness, and environmental considerations, emphasizing long-term success and sustainable choices.

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