OnBD with ALF cover image

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!

OnBD with ALF

00:00

The Fascinating Connection Between Scent, Flavor, and the Brain

Exploring how the brain processes scents and flavors differently based on airflow direction, this chapter discusses the potential disruption of industries with perception-altering drugs. The speaker's journey into product design, focusing on innovation and targeting markets like those with diabetes, leading to lifestyle branding, direct-to-consumer sales, and influencer marketing, is also examined.

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