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Ad Age Marketer's Brief chevron_right

Cannabis marketing

Apr 9, 2019
29:57
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1
Introduction
00:00 • 2min
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2
The Importance of Licenses in the Food Industry
01:56 • 2min
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3
The Dream of a Cannabis Marketer
04:20 • 2min
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4
How to Find the Right Person to Work in Cannabis
06:00 • 2min
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5
Harvest House of Cannabis: A Consumer Faced Brand
08:03 • 2min
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6
The Future of Cannabis
09:40 • 2min
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7
How to Market a Product That's Not Legal Federally
11:25 • 2min
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8
The Challenges of Cannabis Advertising
13:28 • 2min
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9
The Politics of Legalization of Cannabis
15:04 • 2min
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10
The Limits of Working With a Creative Agency
17:00 • 2min
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11
The Future of Cannabis Beverages
19:27 • 2min
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12
The Importance of Research in Branding
21:09 • 2min
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13
The Future of Retail
23:08 • 2min
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14
The Cultural Shift in Cannabis Marketing
25:33 • 2min
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15
How to Be a Successful Cannabis Business
27:22 • 3min
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Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.

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