The Limits of Working With a Creative Agency

I would maybe call it the maker's mark of cannabis in terms of how we're going to talk about it. The messaging around harvest as a brand itself and as a company is more about being a welcoming experience for people. I think, you know, anything that lifts the category up like MedMen's doing is great. We've written a lot about MedMen because their whole strategy has been to normalize marijuana.