

S6 E8: Unlocking HR's Creative Superpowers with Nikki Rappaport
7 snips Dec 9, 2024
Nikki Rappaport, Chief People Officer at Call Your Mother, brings a decade of expertise in creative marketing and HR. She shares how creativity and curiosity can transform traditional HR practices. Nikki emphasizes the importance of storytelling in building trust and aligning teams with company values. She connects employee happiness to customer experience, highlighting the impact of a vibrant workplace culture. Plus, they dive into integrating HR and marketing to elevate employee engagement, all while casually discussing delicious bagels!
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HR as a Creative Department
- Rethink HR as a creative department, not just task management.
- Focus on creative problem-solving and designing imaginative employee experiences.
Yearbook Genesis
- Nikki Rappaport discovered her creative zone of genius while working on yearbooks.
- She enjoyed leading others in creating something tangible, combining design, photography, and copy.
Happy Employees, Happy Customers
- Prioritizing employee happiness and growth naturally leads to exceptional customer experiences.
- This creates brand advocates among employees, enhancing the overall brand image.