The Product Podcast

Atomic Networks to Identify Product-Market Fit by Google PM

36 snips
May 11, 2023
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INSIGHT

Framework For Network-Driven Growth

  • The Goldilocks (Gold Start) theory maps stages to harness network effects from zero to moat.
  • Solve the initial 'Gold Start' to reach exponential growth and tipping points.
ANECDOTE

How Big Wins Began From Tiny Networks

  • Facebook, Uber, Airbnb and Slack each began with a tiny, specific user network that proved product-market fit.
  • These focused starts enabled rapid expansion once the atomic network worked.
ANECDOTE

Fresno's Postal Credit Card Launch

  • Bank of America piloted the first credit card in Fresno by mailing 60,000 cards to locals and 300 merchants.
  • Narrow, targeted launches created immediate usage and validated product-market fit.
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