How to Create Magic Moments for Your Atomic Network

When a product starts generating magical moments with minimal zeros, you can claim to have found product market fit. The best metric for PMF would be retention, which you would analyze using time-based cohorts. For consumer products, you would want to see a daily active user to monthly active user ratio of 25% and above. A world-class leading down mile would be over 50%. There's a certain minimum for organic acquisition. In terms of retention, day one retention should be at least 30%, 70% plus would be top notch.