The Power of Focusing on One Vertical

Homejoy, Google shopping for businesses and Circles are just a few of the companies that have gone small to get product market fit. Kim Spouling's company focused on matching professionals like electricians, carpenters, etc. to homeowners. When they started, their atomic network was locksmiths, just locksmiths. They eventually got acquired by Google to become the foundation of the Google local services product.