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Atomic Networks to Identify Product-Market Fit by Google PM

The Product Podcast

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How to Find Product Market Fit for Your Startup

The hardest thing about going so small is to commit. In my product, where I was building a B2B marketplace, we chose to focus on plumbing. Uber found their product market fit at the Caltrans Station in San Francisco. Once they did that, they used the same playbook to expand nearby stations and eventually to the whole of San Francisco City.

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