Millionaire University

How Helping Babies Sleep Built a Six-Figure Business | Jayne Havens

Jun 20, 2025
Join Jayne Havens, founder of Snooze Fest and a certified sleep consultant, as she reveals how her passion for helping families transition to better sleep turned into a thriving six-figure business. Jayne shares her journey from catering sales to sleep consulting, emphasizing the importance of mindset and setting boundaries. She discusses custom sleep plans and the critical role of coaching parents in addition to kids. Learn about scaling her impact through training programs and the power of strategic networking for aspiring entrepreneurs in this niche.
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ANECDOTE

Jayne's Baby Sleep Transformation

  • Jayne's son was a strong sleeper initially but had a 4-month sleep regression causing hourly wakings.
  • She learned to teach him independent sleep, leading to him sleeping through the night and inspiring her business.
ADVICE

Customized Sleep Plans Work

  • Create customized sleep plans tailored to each child's unique needs.
  • Provide clear instructions and hold parents accountable for about two weeks for effective results.
INSIGHT

Parents, Not Kids, Need Training

  • Sleep consulting is really about coaching parents, not training kids.
  • Successful sleep routines reflect parents' boundary-setting mindset more than luck.
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