Journey to Sleep Consulting Success

This chapter chronicles the speaker's transition from a career in catering sales to becoming a certified sleep consultant, driven by personal experiences facing sleep challenges as a parent. It details the structure of their tailored two-week consultation process and the balance of working with clients while managing business growth. The speaker also addresses the challenges of scaling their business, including the complexities of working with independent contractors and the importance of setting boundaries during sleep training.

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#463 What if helping babies sleep better could be the key to building your dream business? In this episode, host Brien Gearin sits down with Jayne Havens — founder of Snooze Fest and the Center for Pediatric Sleep Management — to explore how a passion project turned into a six-figure virtual business. Jayne shares how her own parenting challenges led her to become a certified sleep consultant, supporting families through customized sleep plans and compassionate coaching. She breaks down the importance of mindset, setting healthy boundaries, and managing expectations — not just for kids, but for parents too. Jayne also dives into how she scaled her impact by launching a training program to help others build successful businesses in this niche industry. Whether you're struggling with bedtime battles or looking for a flexible, meaningful career, this episode offers powerful takeaways on entrepreneurship, parenting, and purpose!

What we discuss with Jayne:

+ Turning a side hustle into a business

+ Sleep training misconceptions and mindset

+ Coaching parents, not just kids

+ Importance of setting daily boundaries

+ Custom sleep plans for each family

+ Scaling through training and mentorship

+ Strategic networking for referrals

+ Managing client expectations

+ Business growth without social media

+ Supporting female entrepreneurs

Thank you, Jayne!