Jayne Havens, the founder of The Snoozefest.com, shares her journey from event planner to renowned sleep consultant. She discusses the importance of certification in enhancing effectiveness and the transition from free services to a structured business model. Jayne delves into the complexities of baby sleep challenges and the emotional nuances involved, emphasizing personalized support. The role of referrals in her success, alongside diverse income stories in the field, highlights the heart-centered aspect of helping families find better sleep.