Is Sleep Consulting the Best Work-From-Home Side Hustle? Ep. #96
Nov 25, 2024
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Jayne Havens, the founder of The Snoozefest.com, shares her journey from event planner to renowned sleep consultant. She discusses the importance of certification in enhancing effectiveness and the transition from free services to a structured business model. Jayne delves into the complexities of baby sleep challenges and the emotional nuances involved, emphasizing personalized support. The role of referrals in her success, alongside diverse income stories in the field, highlights the heart-centered aspect of helping families find better sleep.
Jayne Havens transformed her challenges as a stay-at-home mom into a successful sleep consulting business by gaining certification and expertise.
Client commitment and proactive engagement are essential for effective sleep training, emphasizing the importance of applying personalized strategies consistently.
Deep dives
Transitioning from Stay-at-Home Mom to Sleep Consultant
The journey from being a stay-at-home mom to becoming a sleep consultant began with the challenges Jane faced when her daughter was born. Experiencing difficulties with her daughter's sleep patterns prompted her to realize her skill in helping children sleep better. This transformation started as a hobby, where she informally assisted friends with sleep training, ultimately leading her to pursue a formal certification. By capitalizing on her existing strengths and interests, she created a fulfilling and financially rewarding career supporting families virtually.
The Importance of Certification in Sleep Consulting
Even though sleep consulting is an unregulated field where formal training isn't strictly necessary, obtaining certification significantly enhances a consultant's ability to help clients. Jane emphasized that certification not only provides essential information on sleep training methods but also equips consultants with vital business skills, such as client communication and creating personalized plans. The investment of around $2,400 in her certification course was completed swiftly, taking about four to five weeks. This proactive step improved her effectiveness as a consultant and increased her clientele as she became better at her job.
Business Model and Pricing Strategy
Jane's sleep consulting services primarily include a customized two-week consultation for $750, which encompasses a written sleep plan, onboarding and offboarding calls, alongside text support. Her income typically ranges from $8,000 to $12,000 per month, supported largely by client referrals. The strategic increase in her service charge over time reflects the value she offers; as she becomes more proficient at creating plans, the pricing aligns with the transformative outcomes she delivers. The balance between maintaining service affordability and highlighting the value of her expertise plays a crucial role in her business's success.
Achieving Client Success Through Accountability
Jane believes that client success largely depends on their commitment to following her advice and implementing the strategies laid out in their customized sleep plans. She uses an analogy comparing her role to that of a nutritionist or personal trainer, underscoring that clients must actively engage in the process to achieve results. Jane's approach includes helping parents shift their mindset about sleep training, which can ease their anxiety and enhance compliance with the methods suggested. Through fostering accountability and addressing common parental concerns, she helps clients realize that many sleep challenges can indeed be overcome.
I sat down with Jayne Havens, the founder of The Snoozefest.com. In this episode, Jayne shares her journey from being a stay-at-home mom to becoming a certified sleep consultant, running a highly successful business that helps parents get their children to sleep better. We talk about how she turned her skills into a successful business. She also shares the details of her sleep consulting services and how she is training others to follow in her footsteps.
Timestamps below. Enjoy! --- Watch this on YouTube instead here: tkopod.co/p-yt Ask me a question on or off the show here: http://tkopod.co/p-ask Learn more about me:http://tkopod.co/p-cjk Learn about my company: http://tkopod.co/p-cof Follow me on Twitter here: http://tkopod.co/p-x Free weekly business ideas newsletter:http://tkopod.co/p-nl Share this podcast:http://tkopod.co/p-all Scrape small business data:http://tkopod.co/p-os --- 00:00 Highlights-From Event Planning to Sleep Consulting 02:56 The Importance of Certification in Sleep Consulting 05:49 Understanding Client Relationships and Boundaries 08:48 Service Structure and Pricing Models 12:12 Success Rates and Client Commitment 15:07 Key Strategies for Helping Children Sleep 17:56 The Role of Emotional Support in Sleep Consulting 20:46 Identifying Underlying Issues in Sleep Problems 24:01 Building a Referral-Based Business 26:55 The Future of Sleep Consulting as a Franchise 30:03 Final Thoughts and Resources
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