Outbound Squad [Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)
54 snips
Mar 4, 2025 Nick Cegelski, founder of 30 Minutes to President's Club, and Waseem Kaati, lead mid-market sales acquisitions at Shopify, offer fresh insights into cold calling. They discuss mastering effective cold calling techniques, emphasizing preparation and strategic questioning to secure meetings. The duo explores the role of 'invisible scripts' in shaping sales interactions and how to leverage data for personalized outreach. Listeners will learn about crafting impactful sales conversations, utilizing problem-based language, and overcoming objections to enhance engagement.
AI Snips
Chapters
Books
Transcript
Episode notes
Cold Calling Effectiveness
- Cold calling is not dead, but it requires skill to be effective.
- Unskilled cold calling is no longer a profitable activity.
Invisible Scripts
- Prospects have preconceived notions about cold callers, often negative.
- Recognize and address these 'invisible scripts' to improve interactions.
Voicemail Strategy
- Leverage voicemails strategically, as they have high open rates (over 90%).
- Use voicemails to redirect prospects to email, a more responsive channel.
