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Outbound Squad
[Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)
Mar 4, 2025
Nick Cegelski, founder of 30 Minutes to President's Club, and Waseem Kaati, lead mid-market sales acquisitions at Shopify, offer fresh insights into cold calling. They discuss mastering effective cold calling techniques, emphasizing preparation and strategic questioning to secure meetings. The duo explores the role of 'invisible scripts' in shaping sales interactions and how to leverage data for personalized outreach. Listeners will learn about crafting impactful sales conversations, utilizing problem-based language, and overcoming objections to enhance engagement.
58:41
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Quick takeaways
- Utilizing problem-based language in cold calls significantly boosts conversion rates by engaging prospects with their pain points more effectively.
- Despite widespread belief, data confirms that cold calling remains a successful strategy for generating leads when combined with personal connections.
Deep dives
The Power of Problem-Based Language
Using problem-based language during cold calls significantly enhances the likelihood of booking meetings. Implementing this approach leads to three times more meetings compared to traditional product-based pitches. By focusing on the issues that prospects face rather than simply presenting the features of a product, salespeople can better engage potential clients. This shift in strategy positions the conversation around addressing the prospect’s pain points, making it more relevant and compelling.
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