Waseem Kaati

Lead mid-market sales acquisitions at Shopify, experienced SDR leader who shares practical strategies for increasing cold calling conversion rates.

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Mar 4, 2025 • 59min

[Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)

Nick Cegelski, founder of 30 Minutes to President's Club, and Waseem Kaati, lead mid-market sales acquisitions at Shopify, offer fresh insights into cold calling. They discuss mastering effective cold calling techniques, emphasizing preparation and strategic questioning to secure meetings. The duo explores the role of 'invisible scripts' in shaping sales interactions and how to leverage data for personalized outreach. Listeners will learn about crafting impactful sales conversations, utilizing problem-based language, and overcoming objections to enhance engagement.