[Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)

Nick Cegelski, co-author of "Cold Calling Sucks, and That's Why It Works," and Waseem Kaati from Shopify discuss the resurgence of cold calling in sales. They reveal effective strategies like personalized openers and engaging tones to capture potential clients' interest. The conversation touches on overcoming common misconceptions, the importance of identifying pain points, and utilizing intent data for better outreach. Listeners will gain insights into structuring calls and improving conversion rates while dispelling the myth that cold calling is obsolete.