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[Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)

Outbound Squad

CHAPTER

Mastering Cold Calling Techniques

This chapter explores the critical elements of successful cold calling, emphasizing the importance of making a strong first impression and personalized outreach. It highlights effective strategies, including permission-based openers and problem-based language, to engage prospects meaningfully. The discussion also incorporates data comparing top-performing sales reps to average ones, showcasing effective tactics to improve meeting bookings and connection rates.

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