Exit Rich: Home Service Secrets with Lance Bachmann Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan
Feb 20, 2025
In this discussion, Katie Donovan, CEO of CAMP Digital—a marketing agency specializing in the trades—unpacks the rapid evolution of digital marketing. She emphasizes the shift from traditional methods to AI-driven lead generation, urging businesses to focus on lead quality over quantity. Katie also shares insights on maximizing return on ad spend, navigating customer expectations in HVAC, and harnessing the power of innovative social media platforms like TikTok to enhance brand engagement. Her expertise offers a fresh perspective for home service industries.
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Importance of Leads
- Leads are crucial for business growth, acting as the foundation of success.
- The coming digital revolution presents opportunities for smaller businesses to gain market share.
Choosing a Digital Agency
- Find a trustworthy digital marketing agency and stick with them.
- Navigating the complexities of digital marketing alone is difficult for business owners.
Tracking PPC Spending
- At a mastermind, a roofing company owner tracked PPC spending on paper, lacking digital tools.
- Bachmann emphasizes the prevalence of subpar agencies and the need for proper tracking.