Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan
Exit Rich: Home Service Secrets with Lance Bachmann
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Managing Customer Expectations in HVAC
This chapter focuses on the critical need for setting realistic expectations with customers in the HVAC industry, especially in high-pressure situations. Using vivid anecdotes, the speakers discuss the importance of effective communication and operational practices over relying merely on lead sources. They delve into the nuances of customer interactions and strategies to enhance service delivery, emphasizing accountability and responsiveness.
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