Katie Donovan
CEO of Camp Digital, a marketing agency for home service businesses. She shares conversations with real home service business owners and executives on the Around the Campfire podcast.
Best podcasts with Katie Donovan
Ranked by the Snipd community
Apr 1, 2025 • 40min
CSTG 206: How to Get BETTER Leads for Your Home Service Business with Katie Donovan
In this engaging discussion, Katie Donovan, CEO of Camp Digital, shares her expertise in generating high-quality leads for service businesses. She emphasizes that better leads outweighs the old adage of more leads, revealing effective strategies to align digital marketing and significantly improve conversion rates. Katie also highlights the impact of AI on customer service and the importance of keeping Google Business profiles updated. Plus, she offers insights into leveraging community engagement for enhanced visibility. Tune in for actionable tips to elevate your home service business!
Feb 20, 2025 • 1h 5min
Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan
In this discussion, Katie Donovan, CEO of CAMP Digital—a marketing agency specializing in the trades—unpacks the rapid evolution of digital marketing. She emphasizes the shift from traditional methods to AI-driven lead generation, urging businesses to focus on lead quality over quantity. Katie also shares insights on maximizing return on ad spend, navigating customer expectations in HVAC, and harnessing the power of innovative social media platforms like TikTok to enhance brand engagement. Her expertise offers a fresh perspective for home service industries.
