Can't Stop the Growth CSTG 206: How to Get BETTER Leads for Your Home Service Business with Katie Donovan
Apr 1, 2025
In this engaging discussion, Katie Donovan, CEO of Camp Digital, shares her expertise in generating high-quality leads for service businesses. She emphasizes that better leads outweighs the old adage of more leads, revealing effective strategies to align digital marketing and significantly improve conversion rates. Katie also highlights the impact of AI on customer service and the importance of keeping Google Business profiles updated. Plus, she offers insights into leveraging community engagement for enhanced visibility. Tune in for actionable tips to elevate your home service business!
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Quality over Quantity
- Focus on attracting better leads instead of simply aiming for more leads.
- Prioritize lead quality and efficiency to improve overall profitability.
Value-Centric Measurement
- Value-centric measurement involves evaluating and prioritizing leads based on their conversion value.
- By feeding this data back to advertising platforms, businesses can train them to deliver higher-quality leads.
Improving Lead Quality with Google
- Upload customer lists to Google to improve lead quality.
- Ensure website content reflects your ideal customer to attract the right audience.