Can't Stop the Growth
CSTG 206: How to Get BETTER Leads for Your Home Service Business with Katie Donovan
Apr 1, 2025
In this engaging discussion, Katie Donovan, CEO of Camp Digital, shares her expertise in generating high-quality leads for service businesses. She emphasizes that better leads outweighs the old adage of more leads, revealing effective strategies to align digital marketing and significantly improve conversion rates. Katie also highlights the impact of AI on customer service and the importance of keeping Google Business profiles updated. Plus, she offers insights into leveraging community engagement for enhanced visibility. Tune in for actionable tips to elevate your home service business!
40:26
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Quick takeaways
- Focusing on acquiring high-quality leads rather than more leads can streamline operations and enhance profitability for home service businesses.
- Implementing value-centric measurement allows businesses to align marketing efforts with revenue generation, ensuring better-targeted advertising outcomes.
Deep dives
The Shift from Quantity to Quality of Leads
The focus should shift from generating more leads to obtaining better quality leads. Better leads can significantly enhance operational efficiency and profitability, as fewer leads can mean less time spent filtering out irrelevant inquiries. For instance, avoiding calls unrelated to services offered allows businesses to concentrate on those that will convert into actual revenue. This emphasis on lead quality instead of quantity suggests a strategic approach to marketing that prioritizes effective targeting.
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