
CSTG 206: How to Get BETTER Leads for Your Home Service Business with Katie Donovan
Can't Stop the Growth
Value-Centric Lead Generation for Home Services
This chapter focuses on the importance of prioritizing quality over quantity in lead generation for home service businesses. It discusses strategies for improving lead conversion rates, enhancing marketing efforts, and adapting operational strategies based on data analysis and customer behavior. The speakers also highlight the role of technology, such as Google Lens, in modernizing search practices and ensuring authenticity in online content to attract potential clients.
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