

Seth Godin : Strategy, AI, and Finding Your Path
6 snips Jul 8, 2025
Seth Godin, a renowned marketing expert and author, dives into the essence of creative motivation, sharing his journey from seeking external validation to focusing on genuine value creation. He discusses the concept of the 'smallest viable audience,' encouraging creators to target specific groups for meaningful impact. Seth also explores the profound implications of AI, likening its transformation to electricity, and stresses the importance of community engagement and ethical considerations in navigating these rapid changes. His insights offer a refreshing perspective on creativity and innovation.
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Avoid Empty Metrics Fuel
- Don't rely on external validation like bestseller lists or reviews as fuel; they are often empty metrics.
- Focus on creating genuine value and ignore easy-to-get but non-useful measurements to improve your work quality.
Paperclip Innovation Saves Time
- At his first job, Seth added a paperclip next to his name on a message carousel to save time.
- This small paperclip idea quickly spread, saving the whole office time and making him proud.
Use Multiple Options for Feedback
- Ask for incremental improvement by presenting multiple options rather than yes/no feedback.
- Using three distinct business plans lets you get honest advice and improves your ideas before sharing them.