#2883
Mentioned in 6 episodes
Unleashing the Idea Virus
Book • 2001
In 'Unleashing the Ideavirus', Seth Godin explains how companies like Napster and Hotmail have successfully launched idea viruses, which are customer-to-customer dialogues that spread marketing ideas.
Godin provides a recipe for creating your own ideavirus and shows how businesses can use this marketing strategy to succeed in a world that is increasingly resistant to traditional marketing.
He introduces concepts such as 'sneezers' (influential people who spread the ideas), 'hives' (populations most willing to receive them), and 'smoothness' (the ease with which sneezers can transmit them throughout a hive).
Godin provides a recipe for creating your own ideavirus and shows how businesses can use this marketing strategy to succeed in a world that is increasingly resistant to traditional marketing.
He introduces concepts such as 'sneezers' (influential people who spread the ideas), 'hives' (populations most willing to receive them), and 'smoothness' (the ease with which sneezers can transmit them throughout a hive).
Mentioned by
Mentioned in 6 episodes
Mentioned by 
Seth Godin in relation to his previous work on Ziff's curve, predating the concept of the long tail.
Seth Godin in relation to his previous work on Ziff's curve, predating the concept of the long tail.
#1: Seth Godin – Art, freelancing, building a personal brand, and the problem with being authentic
Mentioned by Seth Godin as the book he wrote in 20 days after receiving the galley of the 'tipping point'.
Seth Godin as the book he wrote in 20 days after receiving the galley of the 'tipping point'.
Reinvention After 50 with Seth Godin: Make Life Your Best Work of Art
