Coffee with Kim

Effortless Sales: How to Sell Without Trying With Miles Croft

Aug 26, 2025
Miles Croft, known as The Honest Salesman, shares his journey in redefining sales with authenticity. He discusses the BANT method for identifying genuine sales opportunities and the importance of understanding the 'three whys' to address client objections. Active listening and handling rejection are key themes, along with simplifying sales techniques to make them approachable. Miles emphasizes fostering genuine connections to enhance effectiveness in sales, all while keeping the conversation light and engaging.
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ANECDOTE

From PR Buzz To Sales

  • Miles started in public relations and loved the thrill of getting coverage in newspapers.
  • That early experience led him into sales where he learned from many honest practitioners.
ADVICE

Use Your Environment To Remember

  • Use visible notes and post-its during calls to remember questions and next steps.
  • Place reminders around your workspace so you don't rely solely on memory during live conversations.
ADVICE

Qualify With Short Acronyms

  • Remember short qualification acronyms like BANT and tick them off during conversations.
  • Use brief abbreviations to ensure you cover budget, authority, needs, and timeline.
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