The People of Digital Marketing The Basics Of Incrementality & Measurement with Michael Kaminsky - Episode #139
Nov 8, 2023
Michael Kaminsky, an experienced econometrician specializing in causal inference and marketing measurement, discusses the different methods of measuring marketing's performance and the relationship between attribution and incrementality. They also explore the use of Marketing Mix Modeling alongside Multi-touch attribution, the challenges of measuring work for non-performance marketers, and the possibility of achieving 100% certainty in measurement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Michael Komensky's Background and Expertise in Digital Marketing
02:05 • 2min
The Importance of Attribution and Measurement in Marketing
03:57 • 15min
Analyzing Multi-Touch Attribution and Marketing Mix Modeling
19:22 • 14min
Exploring Next Generation Marketing Mix Modeling with Recast
33:15 • 2min
Accelerating Career and Marketing Measurement
35:00 • 2min