The Basics Of Incrementality & Measurement with Michael Kaminsky - Episode #139
The People of Digital Marketing
The Importance of Attribution and Measurement in Marketing
The speakers discuss the significance of attribution and measurement in marketing, explaining different methodologies and the strengths and weaknesses of each approach. They emphasize the need to use multiple measurement methods to gain a comprehensive understanding of marketing effectiveness and introduce the concept of incrementality as the ultimate goal of marketing measurement.
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