Michael is a trained econometrician with experience in causal inference in fields ranging from healthcare outcomes to environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast. He spends his days helping brands eliminate their wasted marketing spend…
Questions and topics we covered include:
- The different methods of measuring marketing’s performance (attribution is only one of many methods)…
- Do attribution tools lie to you?
- The difference between "attribution" and “incrementality”
- The relationship between measurement and forecasting when it comes to marketing
- How to use Marketing Mix Modeling (MMM) alongside Multi-touch attribution (MTA)
- How to get your work measured if you’re not a performance marketer
- Will 100% certainty in measurement ever be possible?
And more!
Connect with Michael on LinkedIn - https://www.linkedin.com/in/michael-the-data-guy-kaminsky/
Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto
