Analyzing Multi-Touch Attribution and Marketing Mix Modeling

Michael is a trained econometrician with experience in causal inference in fields ranging from healthcare outcomes to environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast. He spends his days helping brands eliminate their wasted marketing spend…

Questions and topics we covered include:

• The different methods of measuring marketing’s performance (attribution is only one of many methods)…
• Do attribution tools lie to you?
• The difference between "attribution" and “incrementality”
• The relationship between measurement and forecasting when it comes to marketing
• How to use Marketing Mix Modeling (MMM) alongside Multi-touch attribution (MTA)
• How to get your work measured if you’re not a performance marketer
• Will 100% certainty in measurement ever be possible?

And more!

Connect with Michael on LinkedIn - https://www.linkedin.com/in/michael-the-data-guy-kaminsky/ 

Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto