AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
The Basics Of Incrementality & Measurement with Michael Kaminsky - Episode #139
The People of Digital Marketing
Introduction
This chapter discusses the importance of holding every marketing dollar accountable to a goal, introduces Michael Kaminsky and his expertise in causal inference, and explores attribution and incrementality in marketing measurement.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode