AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Google Ads Podcast
Don’t Forget Keyword Management for Google Ads Success
Mar 23, 2024
Regina Bellows, Executive Director of StarterPPC, emphasizes the importance of regular keyword management for Google Ads success. She shares insights on how careful keyword management positively impacted ROAS in an eCommerce account. The podcast explores the relevance of keyword management strategies to reach advertising goals.
11:04
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Active keyword management boosts ROAS in Google Ads campaigns.
- Customized negative keyword lists essential for Google Ads success.
Deep dives
Importance of Keyword Management in Google Ads
The podcast emphasizes the importance of active keyword management in Google Ads campaigns, highlighting that relying solely on automated bidding strategies may not maximize results. It stresses that Google, driven by its financial interests, may not always prioritize the advertiser's success. By showing a real-life example of an e-commerce account selling religious materials, the podcast reveals how intensive keyword management led to a significant improvement in return on ad spend (ROAS), demonstrating the impact of manual keyword adjustments on campaign performance.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode